Senior Analyst, Affiliate Marketing
Senior Analyst, Affiliate Marketing
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Salary Not Disclosed
1 Vacancy
Job Description
Were looking for a performance-driven growth-focused Performance Marketing Specialist focusing on affiliate marketing to own the strategy execution and optimization of Affiliate campaigns for our e-commerce business. This role is critical in driving customer acquisition improving return on ad spend (ROAS) and scaling revenue across our affiliate platform. Youll work cross-functionally to fuel full-funnel growthfrom awareness through conversionacross a dynamic and fast-paced digital landscape.
- Launch manage QA and continuously optimize performance campaigns with an emphasis on Affiliate networks and our partner platform.
- Develop commission structures to balance partner incentives in line with profitability goals and incremental revenue growth.
- Analyze partner performance using both Partnerize reporting and internal analytics tools to uncover insights inefficiencies and growth opportunities.
- Manage and refine product feed listability for Affiliate networks ensuring accurate data up-to-date inventory and optimal performance for Affiliate shopping placements.
- Partner with creative merchandising and integrated marketing teams to ensure content is optimized for performance and aligned with seasonal product launches and promotions.
- Stay ahead of trends in paid media social commerce and e-commerce ad tech; proactively recommend new platform tests ad products and growth tactics.
- Monitor report on and analyze performance using platform tools and internal dashboards providing actionable insights to inform strategy and spend allocation.
Qualifications :
- Bachelors degree or equivalent work experience ideally in marketing business or a related field.
- 35 years of hands-on experience managing paid campaigns in an e-commerce or DTC environment.
- Deep platform expertise across Affiliate networks platforms and measurement.
- Experience with Google Meta and Microsoft Ads (Search Shopping Display Video) is a strong plus.
- Strong analytical skills with proficiency in Excel campaign reporting tools and performance analytics (GA4 Meta Ads Manager etc.)
- Proven success managing campaigns to CPA ROAS and conversion rate goals.
- Collaborative and communicative team player with strong project management and stakeholder alignment skills.
- Strategic thinker with a creative edge and a passion for testing optimizing and scaling what works.
- Amenable to work 3am-12pm Monday to Friday
Remote Work :
Yes
Employment Type :
Full-time
Employment Type
Remote
Company Industry
Key Skills
- Loyalty Marketing
- Marketing
- Google Analytics
- Pardot
- Attribution Modeling
- Pivot tables
- Salesforce Marketing Cloud
- Data Visualization
- Tableau
- Customer Segmentation
- Market Research
- Analytics
