International On Premise Trade Marketing Manager
International On Premise Trade Marketing Manager
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Job Description
DEVELOPMENT OF GLOBAL ACTIVATION STRATEGY
Youll work closely with the agnostic insights team to identify trends and assess the overall market and consumer landscape in the On Premise environment. Youll translate insights into action by developing global activation concepts across all On Premise segments from bars and clubs to catering accounts and restaurants. Youll shape the overarching approach for our On Premise portfolio product pricing and promotion strategy. Youll create compelling price and promotion concepts that empower field teams to drive consumption at scale always with a focus on executional excellence. With a continuous improvement mindset youll simplify the consumer journey and implement easy effective mechanics to support impactful brand activations.
DEVELOPMENT OF GLOBAL COMMUNICATION ASSETS
Youll develop communication assets that build brand and product relevance while driving consumption at scale supported by toolkits that enable quick and effective execution. Youll lead the ideation process in collaboration with internal teams and external creative partners fostering innovation through strong cross-functional teamwork. Youll work closely with various departments leveraging internal expertise and resources to ensure high-quality impactful outcomes across all initiatives.
SUPPORTING THE ORGANIZATION
Youll work in close alignment with key Red Bull markets to identify opportunities and needs ensuring best-in-class activation and execution at the point of sale. Youll support sub-departments such as Key Account Marketing by addressing customer-specific requirements and tailoring solutions accordingly. Through close collaboration with priority countries youll help develop action plans and adapt global tools to local market realitieswhile gathering and sharing market insights & success stories to unleash opportunities for growth.
Qualifications :
5 years of Trade Marketing experience with global brands including strong project and stakeholder management skills
University degree in Business Marketing or Project Management
Expert communicator with the ability to translate complex insights into actionable strategies considering cultural and market differences
Strategic and analytical mindset capable of identifying trends and developing innovative insight-driven concepts
Proactive adaptable and resilient in fast-paced environments with a solid understanding of the On Premise industry
Additional Information :
Due to legal reasons we are obliged to disclose the minimum salary according to the collective agreement for this position which is 3.139 gross per month. However our attractive compensation package is based on market-oriented salaries and is therefore significantly above the stated minimum salary.
As an employer we value diversity and support people in developing their potential and strengths realizing their ideas and seizing opportunities. We believe passionately that employing a diverse workforce is central to our success. We welcome applications from all members of society irrespective of age skin colour religion gender sexual orientation or origin.
Remote Work :
No
Employment Type :
Full-time
Employment Type
Full-time
