Senior Director or VP of Marketing - B2B Experience

Were seeking a hands-on Senior Director or VP of Marketing who thrives at the intersection of strategy and execution. This role requires a marketing leader who can think strategically about brand positioning and market opportunities while rolling up their sleeves to execute campaigns build systems and drive measurable growth. Youll be responsible for marketing both the VC brand and its growing portfolio of venture companies.

This is not a purely strategic role - we need someone who can develop the strategy AND execute it building marketing operations from the ground up while scaling our brand presence in the competitive venture/AI landscape.

Dual Brand Strategy & Execution

• Develop and execute comprehensive marketing strategies for both the firm as a venture studio and individual portfolio companies
• Create cohesive brand architecture that elevates the studio while supporting individual venture growth
• Balance resources and messaging across multiple brands and target audiences

Hands-On Marketing Operations

• Build and manage marketing tech stack automation and attribution systems
• Execute multi-channel campaigns including digital advertising content marketing and account-based marketing
• Develop and maintain marketing processes templates and playbooks for portfolio companies
• Create and optimize conversion funnels across all touchpoints

Content & Brand Leadership

• Lead content strategy and creation for thought leadership in AI venture building and SMB technology
• Manage website development SEO strategy and digital presence optimization
• Oversee brand messaging positioning and visual identity across all properties
• Develop case studies white papers and marketing materials that demonstrate venture studio value

Portfolio Company Marketing Support (as needed)

• Provide strategic marketing guidance to portfolio companies
• Develop scalable marketing frameworks and best practices for early-stage ventures
• Coordinate joint marketing initiatives and cross-promotional opportunities
• Mentor portfolio company marketing teams and founders on growth strategies

Performance & Growth Analytics

• Implement comprehensive marketing measurement and attribution systems
• Analyze performance across all marketing channels and optimize for ROI
• Develop dashboards and reporting systems for leadership and portfolio companies
• Use data-driven insights to continuously improve marketing effectiveness

Ecosystem & Partnership Marketing

• Build relationships within the venture capital AI and SMB technology communities
• Develop strategic partnerships and co-marketing opportunities
• Create thought leadership content and positioning within the venture ecosystem

Qualifications :

Core Experience Requirements

• 8 years of B2B marketing experience with significant time in tech SaaS AI or venture capital environments
• Proven track record in venture capital startup or high-growth technology marketing - this is essential
• Hands-on execution experience - must be comfortable personally managing campaigns tools and tactical implementation
• SMB market expertise - deep understanding of small and medium business marketing challenges and opportunities

Strategic & Execution Skills

• Experience building marketing organizations and processes from early stages
• Strong background in digital marketing marketing automation and performance analytics
• Demonstrated ability to develop messaging and positioning for complex B2B technology solutions
• Track record of successful multi-brand or portfolio marketing management

Technical & Analytical Capabilities

• Proficiency with marketing technology stack (HubSpot Salesforce Google Analytics LinkedIn etc.)
• Strong analytical skills with experience in marketing attribution and ROI measurement
• Comfort with AI/ML marketing tools and emerging marketing technologies
• Basic understanding of product marketing and go-to-market strategy

Leadership & Communication

• Exceptional written and verbal communication skills
• Experience mentoring teams and providing strategic guidance to founders
• Ability to present marketing strategies and results to executive leadership and investors
• Strong project management and cross-functional collaboration skills

Highly Preferred Qualifications

• Previous experience at venture capital firms accelerators or venture studios
• Background in AI/machine learning technology marketing
• Experience with investor relations and fundraising marketing support
• Track record of successful startup marketing exits or high-growth scale-ups
• Network within the venture capital and startup ecosystem

What Were NOT Looking For

• Pure strategists who prefer not to execute hands-on work
• Marketing leaders who primarily delegate rather than personally managing campaigns and tools
• Candidates without direct B2B tech or venture experience
• Those looking for a traditional corporate marketing role with established processes and large teams

Additional Information :

We Are Rosie is an equal opportunity employer. We do not discriminate on the basis of race color religion age national origin ancestry physical or mental disability medical condition pregnancy genetic information gender sexual orientation gender identity or expression veteran status marital status or any other status protected under federal state or local law.

Remote Work :

Yes

Employment Type :

Contract