Digital Clinical and Patient Insights Enterprise Marketing

The Digital Clinical and Patient Insights Enterprise Marketing Leader is responsible for developing and executing marketing strategies for Roche Information Solutions (RIS) Digital portfolio aligned to Healthcare Insights (HIx) Customer Area. This position involves close collaboration with cross-functional teams both globally and locally to drive product development commercialization and market adoption of digital diagnostic solutions. This position partners with RIS and RDC to successfully navigate early stage digital products and prepares the At Scale plan for products which require it. This role requires leadership through influence to develop and deliver our digital enterprise strategy which is aligned and integrated across our franchises.

Responsible for maintaining and continuously improving the quality system and achieving quality objectives through daily actions.

Job Facts:

• Lead enterprise marketing strategy for the Clinical and Patient Insights (HIx) portfolio ensuring alignment across franchises and teams.

• Support Pre-Scale commercialization by partnering with RIS to develop U.S. go-to-market plans and coordinate early-stage market creation with RDC.

• Translate Pre-Scale learnings into At-Scale recommendations driving successful transition through the product lifecycle phases and ensuring RDC readiness.

• Develop and execute comprehensive marketing strategies incorporating digital metrics competitive analysis and integrated global marketing plans.

• Foster cross-functional collaboration aligning RDC RIS and GTM teams to standardize processes and accelerate digital initiatives.

• Drive market research and customer insights through UX testing and analysis to inform product development positioning and digital product enhancements.

• Ensure enterprise-wide digital integration identifying cross-portfolio synergies and maintaining consistency with Roches strategic and branding objectives.

Who you are:

• Bachelors degree in Marketing Digital Marketing Sales or related business or scientific field

• 5 years of progressive marketing experience with at least 3 years focused on digital products

• Proven experience in digital product marketing including strategy development customer journey mapping segmentation positioning and analytics.

• Strong knowledge of digital technologies and platforms particularly in diagnostic solutions with the ability to align products to enterprise strategies.

• Exceptional communication and leadership skills capable of translating complex concepts and influencing across organizational boundaries.

• Demonstrated ability to manage multiple priorities in high-pressure environments with a track record of team building and cross-functional collaboration.

Preferred Skills:

• MBA

• 8 years of progressive marketing experience or equivalent work experience

• Three to five years of previous management or supervisory experience

• Prior healthcare experience

• Experience with regulatory requirements for digital health products

• Prior experience working in globally matrixed environment

• Demonstrated success in enterprise-wide digital initiatives that span multiple business units or product lines

Relocation Benefits are not available for this position.

The expected salary range for this position based on the primary location of Indianapolis IN is $127500 - $236700. Actual pay will be determined based on experience qualifications geographic location and other job-related factors permitted by position is eligible to earn incentive compensation that is calculated and paid in accordance with the applicable Incentive Compensation Plan for the role. This position also qualifies for the benefits detailed at the link provided below.

we are

A healthier future drives us to innovate. Together more than 100000 employees across the globe are dedicated to advance science ensuring everyone has access to healthcare today and for generations to come. Our efforts result in more than 26 million people treated with our medicines and over 30 billion tests conducted using our Diagnostics products. We empower each other to explore new possibilities foster creativity and keep our ambitions high so we can deliver life-changing healthcare solutions that make a global impact.

Lets build a healthier future together.

Roche is an equal opportunity employer. It is our policy and practice to employ promote and otherwise treat any and all employees and applicants on the basis of merit qualifications and competence. The companys policy prohibits unlawful discrimination including but not limited to discrimination on the basis of Protected Veteran status individuals with disabilities status and consistent with all federal state or local laws.

If you have a disability and need an accommodation in relation to the online application process please contact us by completing this form Accommodations for Applicants.