Senior Manager of Direct Response – Central Campaigns

The Senior Manager of Direct Response Central Campaigns is part of the Direct Response team within the Communications and Marketing division at Vanderbilt University and is responsible for designing for each campaign as well as determine the executional elements (audiences channels assets KPIs) and be responsible for facilitating the successful completion of each campaign.

This position works closely with the entire Direct Response team the Marketing Technology team and the rest of Communications and addition the Senior Manager will liaise on a daily basis with the Development and Alumni Relations (DAR) division including partners in schools and units will be highly collaborative adept at managing multiple priorities and have a passion and interest in using marketing principles to drive fundraising.

Reporting directly to the Director of Direct Response this position does not have addition to executing campaigns with excellence this position also seeks someone who is passionate about turning campaign data into insights for future campaigns and wont shy away from the numbers. This role is hybrid but does require the ability to report to work in-person on the Vanderbilt University campus as needed for in person meetings and events.

The Communications and Marketing team at Vanderbilt is a dynamic and deeply collaborative group. The division with all of its departments and sub-teams serves as the institution-wide center of excellenceforcommunicationsandmarketingdevelopingandexecutingstrategiesthatinformengage and inspire others to participate in Vanderbilt Universitys global academic and research mission. The division is a key strategic adviser and partner for other divisions in the university providing comprehensive plans and thoughtful analysis on messaging opportunities and constraints. The Communications and Marketing team continuously seeks innovative solutions to new and emerging challenges in order to deliver results at scale to advance the larger mission values and priorities of the university.

Duties and Responsibilities

• Develop implement and monitor central solicitation campaigns (6-10 per year) as part of a coordinatedefforttoachieveoverallannualdonoranddollargoalsfortheDirectResponseteam. Project manage all aspects of each campaign including writing campaign briefs managing asset development (e.g. emails web ads print mail) and approvals therein.
• Develop key marketing metrics and reporting for each campaign aligning them with the overall strategy of the Direct Response team and monitor these metrics to make adjustments to with data processes.
• WorkwiththeDirectortodetermineuniquefirsttimeandreactivateddonorgoalsforthefiscal year.
• Beanactiveparticipantinteam-widestrategyandbrainstormingsessionstoassistindeveloping fiscal year plans.
• Thinkcreativelyandpragmaticallywithawillingnesstoconsidermanyoptionsproblemsolve and take directives as necessary.
• Demonstrateabilitytodevelopimplementevaluateandcommunicateresultsofa comprehensive strategic communications and marketing program.
• Demonstratestrongleadershipmanagementandinterpersonalskillsincludingassigningwork setting direction and using a strengths-based approach to feedback.
• Communicateclearlyandregularlyupwardstoleadershipandacrosstootherteammembersin Communications and Marketing as well as other units. Escalate inefficiencies and challenges to the Director regularly.
• Demonstrateexcellenceinwrittencommunicationsskillsandasenseofwhatisappropriatefor the brand.
• Adheretoconfidentialityandbusinessethics;demonstrateoutstandingjudgmentanddiscretion.
• Demonstrateunderstandingoftheuniversitysmissionvaluesgoalsandprioritiesandanability to ensure that all are considered in developing communications strategies.
• Communicateandcollaborateeffectivelywithawiderangeofaudiencesincludingstudents faculty coaches staff families leadership alumni donors and vendors.
• Efficientlyandeffectivelymanagemultiplecomplexandresults-orientedprojectswithboth quick turn-around requirements and long lead times.
• Operateinahighlyorganizedfashionwithattentiontodetailonallprojects.
• Workoutsideregularbusinesshoursasneededinordertoperformjobresponsibilitiesincluding being officially on-call.
• Provideoverallsupportasneededandassignedfordepartment priorities.
• Performotherrelevantdutiesasassigned.