Associate- Integrated CX Insights

PwC US ADVISORY CSX Sales Service & Marketing

The Commercial & Service Excellence platform helps clients transform how they engage sell to and serve their customers through strategy operations and technology. From optimizing go-to-market strategies to delivering and managing Salesforce and Dynamics platforms the offering enables end-to-end commercial transformation. Whether modernizing sales marketing e-commerce or customer service functions Commercial and Service Excellence equips teams to create connected customer experiences drive revenue growth and sustain performance through managed services.

Our Sales Service & Marketing practice team which is part of CSX focuses on modernizing commercial functions across marketing sales and service to drive profitable growth and customer engagement. Combines strategy operations and technologyincluding Dynamics enabling apps and contact center platformsto transform how clients activate and scale in the market.

OFFERING OVERVIEW: INTEGRATED CUSTOMER EXPERIENCE

ICX aims to modernize the user experience with PwCs User Experience Design Studio

These offering designs integrated omnichannel customer experiences across sales marketing and service interactions. Our approach integrates personalization process automation and omnichannel engagement strategies to enhance customer interactions while aligning with business goals. We focus on streamlining sales and marketing execution ensuring a seamless customer journey across multiple touchpoints

POSITION REQUIREMENTS Experienced Associate

Knowledge Preferred:

Candidates should demonstrate substantial experience and / or knowledge in any of the following

areas:

• Statistical Data Analysis: Softwares like SAS/SPSS/Excel Alteryx analytical languages like Visual Basic R and Python

• Growth marketing activities like strategic brand segmentation value proposition and positioning

• Visualization Tools like Tableau Power BI and MicroStrategy.

• Exposure to AI / GenAI tools namely but not restricted to ChatGPT KNIME RapidMiner Google Analytics etc.

Skills Preferred:

Candidates should be able to demonstrate extensive customer transformation consulting abilities within a project team that includes the following:

1. Business Problem Solving & Value Creation

• Translate explicit and implicit client needs into structured analytical approaches.

• Break down complex problems into simple actionable tasks with measurable outcomes.

• Apply a hypothesis-driven mindset to identify value levers and solve dynamic business issues.

• Develop business cases cost-benefit analyses and market sizing models to inform strategy.

• Combine big-picture thinking with attention to detail to deliver impactful client outcomes.

2. Analytics Delivery & Insight Generation

• Derive actionable insights from data to support key client decisions and drive measurable value.

• Conduct primary and secondary research to validate hypotheses and inform strategy.

• Use statistical and modeling techniques (e.g. forecasting hypothesis testing optimization) to uncover trends and guide recommendations.

• Leverage analytic techniques (e.g. segmentation clustering scenario modeling) to support decision-making across client functions.

• Create executive-ready deliverables including dashboards presentations and structured reports.

3. Pricing Strategy & Analytics

• Analyze pricing performance customer segmentation and product margins to identify optimization opportunities.

• Build and apply pricing models including elasticity analysis promotional ROI and deal-level pricing.

• Support the transformation of pricing processes through technology data governance and KPIs.

• Work with cross-functional teams to design pricing strategies aligned with revenue and profitability goals.

• Present insights that link pricing actions to commercial outcomes for clients.

4. Tools Data & Technical Proficiency

• Strong proficiency in Excel; experience with Power BI Tableau or similar tools.

• Exposure to SQL Alteryx or scripting languages (Python R) for data prep and analysis.

• Ability to work with structured/unstructured data and perform wrangling visualization and interpretation.

• Familiarity with cloud-based platforms (Snowflake Azure GCP) and modern data ecosystems is a plus.

• Apply statistical logic with a focus on computational efficiency and business relevance.

5. Consulting Skills & Cross-Functional Collaboration

• Collaborate across diverse project teams and functions (e.g. marketing ops finance).

• Deliver results in a fast-paced environment while managing competing priorities.

• Present findings clearly to stakeholders across seniority levels both technical and non-technical.

• Contribute to client workshops interviews and the development of project deliverables.

• Demonstrate agility structured thinking and strong project/workstream management.

Educational Background:

• MBA / / in Statistics (preferred)

• / in Statistics

Additional Information

• Travel Requirements: Travel to client locations may be required as per project requirements.

• Experience: 2-5 years of prior relevant work experience in an Analytics / Data Strategy role in management consulting or similar multinational environment will be a bonus