Performance Marketing Specialist
Performance Marketing Specialist
Employer Active
Job Alert
You will be updated with latest job alerts via email
Share
Job Alert
You will be updated with latest job alerts via email
Job Description
About Almabase
Almabase is an alumni management software helping educational institutions in US UK CA with fundraising events and digital engagement. We help institutions connect with alumni donors volunteers and other supporters
Founded in 2013 were a bootstrapped organization focused on sustainable growth.
Position Overview
Were seeking an experienced performance marketer to join our team. Were keen on growing further into the education non-profit space and expand into adjacent non-profit verticals like healthcare arts & culture.
Youll be responsible for improving our paid acquisition channels. Your focus will be on deeply understanding our customers problems optimizing user experiences on ads/the website and implementing breadcrumbs that nudge prospects down the funnel to generate pipeline.
Roles & Responsibilities
This role has two major responsibilities - performance marketing & pipeline ops.
Performance Marketing
Set up manage & scale campaigns on different ad platforms - Google Linkedin Facebook Instagram YouTube Capterra Reddit etc.
Understand audience problems & behavior to target & re-market contextually.
Write quirky & intriguing ad copies and translate them to visual ideas. Work with the design team to give a form to your ideas & imagination.
Report & analyze spend performance & campaign effectiveness.
Pipeline Ops & Funnel Conversions
Break down pipeline targets to channel/campaign level objectives and execute.
Dissect & diagnose the funnel to identify bottlenecks.
Work closely with the sales team provide timely feedback and intel to ensure the shared pipeline goal is met.
Setup & fix workflows that help with lead flow reporting conversions across the funnel from website to deals.
Required Skills
Must-Haves:
Bangalore-based this will be a hybrid role for candidates in Bangalore.
1-3 years of experience as a performance marketer preferably in B2B SaaS.
Familiarity with ad platforms Google LinkedIn Capterra Meta Reddit HubSpot CRM GA4 etc.
Ability to structure thoughts communicate clearly & make genuine compelling pitches to convince stakeholders about your decisions.
Be detail-oriented analytical & have strong problem-solving skills.
Ability to come up with hypotheses experiment & reason out the results.
Good to-Haves:
A strong bias for action in executing tasks
Exhibit high agency & ownership in delivering results
A genuine curiosity about SaaS SaaS products & marketing.
Have a flair for copywriting & passion for unconventional creative expression
What can you expect within the first year at Almabase
Within the first month
Get a deep understanding of the product ICP buyer journey and company goals.
Audit existing paid marketing efforts.
Align with sales and marketing on OKRs.
Get to know the team you are working with. Schedule a 1-1 chat with as many members of the Almabase team across all functions to learn about how we work.
Within 3 months
Take decisions on optimizing our paid performance.
Work with product marketing to tweak messaging & copy.
Run experiments that improve conversions across the funnel.
Identify and surface bottlenecks in the sales funnel.
Within 6 months
Craft strategy for new markets new campaigns or overhaul it to suit goals.
Drive consistent pipeline growth reduce CAC improve ROI
Within 12 months
You will take on larger mandates for the organisation because you understand the customers pain points and the market movements really well.
You will work with your manager on identifying new areas of growth for you and the team.
Required Experience:
Unclear Seniority
Employment Type
Full-Time
