Performance Marketing Specialist Paid Media

Dhaka - Bangladesh

Monthly Salary: Not Disclosed

Posted on: 30+ days ago

Vacancies: 1 Vacancy

Job Summary

A cross-channel senior-level performance marketer responsible for planning executing and scaling campaigns across Meta TikTok Google Search Display and YouTube. This role requires expertise in full-funnel strategy strong analytics and proven success in managing high-budget accounts. The specialist will contribute to innovation mentor junior media buyers and collaborate across creative CRO and client success teams to deliver measurable business growth.

Tasks

Plan create manage optimize and scale paid media campaigns across Meta TikTok Google Search Display and YouTube.
Manage performance across multiple client accounts ensuring goals are hit.
Drive performance on key client KPIs across multiple platforms.
Build and execute cross-channel strategies that integrate creative targeting and funnel stages.
Perform in-depth audits and deliver actionable recommendations for all ad accounts.
Monitor account health pacing and performance daily escalating risks proactively.
Lead testing frameworks across platforms (ad copy creatives bidding strategies audiences).
Provide cross-channel insights to improve allocation of spend and maximize ROI.
Collaborate closely with internal Creative CRO and Client Success teams.
Use AI tools (e.g. ChatGPT Midjourney etc.) to enhance workflows ideation or analysis
Mentor and guide junior specialists/coordinators across paid media updated with industry trends and platform changes across Google and Meta ecosystems.

Requirements

4 years of experience in Paid Media with at least 2 years in Google Ads (Search Display).
Proven success managing and scaling high ad budgets across multiple platforms.
Strong knowledge of funnel KPIs and advanced attribution.
Hands-on experience with:
Meta Ads Manager (Facebook/Instagram)
TikTok Ads Manager
Google Ads (Search Display YouTube)
Experience with Google Tag Manager GA4 and conversion tracking setups is a bonus.
Analytical mindset: able to interpret complex data build reports and make performance-driven decisions.
Strong collaboration and communication skills.
Bonus: Hands-on creative experience (UGC Canva video etc.)
Bonus: Experience with LinkedIn Ads or programmatic platforms

Tasks

Plan create manage optimize and scale paid media campaigns across Meta TikTok Google Search Display and YouTube.
Manage performance across multiple client accounts ensuring goals are hit.
Drive performance on key client KPIs across multiple platforms.
Build and execute cross-channel strategies that integrate creative targeting and funnel stages.
Perform in-depth audits and deliver actionable recommendations for all ad accounts.
Monitor account health pacing and performance daily escalating risks proactively.
Lead testing frameworks across platforms (ad copy creatives bidding strategies audiences).
Provide cross-channel insights to improve allocation of spend and maximize ROI.
Collaborate closely with internal Creative CRO and Client Success teams.
Use AI tools (e.g. ChatGPT Midjourney etc.) to enhance workflows ideation or analysis
Mentor and guide junior specialists/coordinators across paid media updated with industry trends and platform changes across Google and Meta ecosystems.

Requirements

4 years of experience in Paid Media with at least 2 years in Google Ads (Search Display).
Proven success managing and scaling high ad budgets across multiple platforms.
Strong knowledge of funnel KPIs and advanced attribution.
Hands-on experience with:
Meta Ads Manager (Facebook/Instagram)
TikTok Ads Manager
Google Ads (Search Display YouTube)
Experience with Google Tag Manager GA4 and conversion tracking setups is a bonus.
Analytical mindset: able to interpret complex data build reports and make performance-driven decisions.
Strong collaboration and communication skills.
Bonus: Hands-on creative experience (UGC Canva video etc.)
Bonus: Experience with LinkedIn Ads or programmatic platforms