Senior Analyst, Audience Research and Revenue Growth (English Services) (Telework/Hybrid)
Senior Analyst, Audience Research and Revenue Growth (English Services) (Telework/Hybrid)
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Job Description
Position Title:
Senior Analyst Audience Research and Revenue Growth (English Services) (Telework/Hybrid)Status of Employment:
PermanentPosition Language Requirement:
EnglishLanguage Skills:
English (First Official Language) English (Reading) English (Speaking) English (Writing)Work at CBC/Radio-Canada
At CBC/Radio-Canada we create content that informs entertains and connects Canadians on multiple platforms. Our successes and accomplishments are driven by embodying and upholding values which include creativity integrity inclusiveness and relevance.
Do you think you have the ability and drive to keep up with this exciting ever-changing industry Whether it be in front of the camera on air online or behind the scenes you would be joining a team that thrives on making connections and telling stories that are important to Canadians.
Unposting Date:
:59 PMYour role:
The Senior Analyst will execute a variety of reporting and analysis based on quantitative media research data in support of audience growth for CBC English Services Entertainment Factual and Sports as well as leveraging these findings for monetization for our Media Solutions team. The successful candidate will be a key member of a team of research analysts assigned to these tasks.
The role requires proficiency in both linear television and digital audience measurement as well as experience with reporting on key performance metrics and providing actionable insights.
The Senior Analyst will work with internal stakeholders and utilize appropriate research tools to be used to assess what information they need to make strategic decisions. This includes work on competitive landscape assessments audience target setting content acquisition content performance scheduling strategies promotional campaigns marketing plans and other duties as required.
We are looking for a candidate with the following media research skills:
Demonstrated use of NLogic software (Instar TV ) and Numeris metrics.
Understanding of VAM data and experience analysing cross-platform data.
Demonstrated expertise of digital metrics (Adobe & Amplitude) to track performance and highlight opportunities for user growth for content and revenue.
Experience using Comscore to measure online competitive performance.
Established knowledge of the media environment and thorough understanding of the technical aspects of audience measurement.
Comprehension of CBC Entertainment Factual and Sports programming and related objectives.
Demonstrated knowledge of data visualization and dashboard creation (Google Looker Power BI).
Advanced Google Suite (Sheets Slides Docs) as well as Microsoft Excel and PowerPoint skills.
Requires the ability to respond to a variety of different stakeholders.
Demonstrated ability to collaborate with and support team members.
Ability to independently manage projects within a team environment for short and long term ad-hoc requests and recurring project deadlines.
Must be able to deal diplomatically with confidential proprietary and politically sensitive issues both inside and outside the CBC.
High level of oral and written communication skills specifically for the presentation of research findings.
Candidates may be subject to skills and knowledge testing.
We thank all applicants for their interest but only candidates selected for an interview will be contacted.
As part of our recruitment process candidates who advance to the next
step will be asked to complete a background check. This includes:
A mandatory Criminal record check.
Other background checks may be conducted based on the operational requirements of the position.
CBC/Radio-Canada is committed to being a leader in reflecting our countrys diversity. Thats because we can only create and tell the stories that connect Canadians by having a workforce that mirrors the ever-changing makeup of our country. Thats why we as an employer value equal opportunity and nurture an inclusive workplace where our individual differences are not only recognized and valued but also extend to and pervade all the services we provide as Canadas public broadcaster. For more information visit the Diversity and Inclusion section of our website. If you have accommodation needs at this stage of the recruitment process please inform us as soon as possible by sending an e-mail to .
You are invited to consult and familiarize yourself with our Code of Conduct which can be found on our corporate website. All employees must adhere to the Code as a condition of employment. We also invite you to take a look at our policy on conflicts of the event that you become an employee it will be important to inform us as quickly as possible of any situation that because of your hiring constitutes or could appear to constitute a conflict of interest.
Primary Location:
Broadcast Centre 205 Wellington St. W. Toronto Ontario M5V 3G7Number of Openings:
1Work Schedule:
Full timeRequired Experience:
Senior IC
Employment Type
Full-Time
