Product Marketing Manager
Product Marketing Manager
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Job Description
Job Details
Description
Position Summary
The Product Marketing Manager is a cross functional role that connects product marketing and sales to accelerate growth equip commercial teams and support expansion into markets such as data centers EV infrastructure and stormwater systems. It requires both strategic insight and hands-on execution to impact revenue sales velocity and market adoption.
Location
While our corporate office location is preferred we are open to candidates based near one of our Jensen Infrastructure sitesparticularly in or around Seattle Sacramento Phoenix or Los Angeles. For a full list of our locations please visit: Accountabilities
Positioning & Messaging
- Develop and articulate differentiated value propositions grounded in customer needs and technical product strengths.
- Create messaging frameworks for internal and external use tailored to digital sales and product applications.
Go-to-Market Strategy
- Lead GTM (go to market) planning and execution for new products verticals and regional launches.
- Align cross-functional teams for consistent high-impact execution in the market.
Sales Enablement
- Develop and maintain sales tools such as one-pagers pitch decks FAQs battlecards and internal briefings.
- Support channel and distributor efforts with accurate updated product materials.
- Streamline the creation of sales content to reduce custom work for field teams.
Customer & Market Insights
- Conduct customer interviews win/loss analyses and competitive research to inform marketing and product decisions.
- Translate insights into actionable strategies for sales marketing campaigns and product development.
Content & Storytelling
- Lead the creation of product highlights case studies and success stories.
- Collaborate with creative teams to communicate technical benefits through compelling narratives.
AI-Driven Execution
- Utilize generative AI tools to increase content production efficiency support research and test messaging.
Cross-Functional Alignment
- Serve as a strategic connector across 10 regional teams to ensure unified messaging tools and execution.
- Facilitate communication and alignment between Product Sales and Marketing stakeholders.
Qualifications
Position Requirements
The ideal candidate will possess a demonstrated history of connecting marketing initiatives to measurable business outcomes such as pipeline growth and sales conversion.
- Bachelors degree in business marketing journalism or related field.
- Five years of experience in product marketing preferably in B2B industries such as construction manufacturing or industrial solutions.
- Demonstrated success in launching products building messaging frameworks and aligning cross-functional teams.
- Strong writing skills with the ability to translate complex technical concepts for various audiences.
- Experience working with distributed field teams and managing distributor/channel partner marketing.
- Proficiency in use and implementation of generative AI tools (e.g. ChatGPT Jasper Claude)
Required Experience:
Manager
Employment Type
Unclear
