Senior Director, Marketing and Client Engagement
Senior Director, Marketing and Client Engagement
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Job Description
We are seeking a strategic data-driven and brand obsessed Senior Director of Client Marketing to lead and elevate our client employee registration and engagement strategy. You will be responsible for defining developing and implementing marketing support programs that generate measurable interest in Bright Horizons services spanning all lines of business and brand. This Sr Director will be focused on new client launches driving client revenue via employee engagement strategies. The Senior Director of Marketing and Client Engagement will be responsible for defining developing and implementing integrated marketing strategies for Bright Horizons clients employees. You will play lead the client marketing strategy and high touch service processes to ensure all clients have access to great BH marketing and benefits. You are focused on revenue continuous improvement client service and excellence. You have hustle.
This is a hybrid position requiring 3 days a week at our headquarters in Newton MA.
Bright Horizons is trusted by families and employers around the world for high-quality child care and early education back-up care and workplace education. We partner with some of the worlds best companies to provide services that help employees perform their best and support families to thrive both personally and professionally.
What you will do:
- Provide leadership as a key decision-maker and program strategist on CMM/CMS team
- Develop a new client and new program launch strategy and processes that drives client growth
- Develop strategy of best practices for client marketing asks that can be scaled to the rest of the client marketing team for additional growth opportunities
- Create and manage against a marketing calendar that integrates inbound and outbound elements to provide a consistent positive and impactful experience clients
- Drive client opt ins with actionable plans and processes that explain importance to both client CR and team .
- Develop and drive new and engaging events strategy. Ensure events drive client engagement and consumer awareness and results. Deliver engaging benefits fairs and materials. Optimize existing processes and delivery.
- Collaborate and communicate across marketing to continuously improve and innovate.
- Lead and develop a team for best performance results and overall delivery of key marketing
Minimum Qualifications:
- Bachelors Degree is
- 10 years of marketing leadership client marketingsales enablement business development partnerships
Preferred Qualifications:
- Experience managing the budget strategy execution plan and results measurement for launches conferences and events.
- Proven ability to design and execute integrated marketing programs that improve lead volumes and scale to support business growth.
- Adept at working in a fast-paced environment managing lots of moving parts and collaborating across organizational siloes.
- Proficient at working within various marketing tools that enable team success
- Experience with strong working relationships inside and outside the organization and can leverage client and partner relationships to improve the quality and quantity of marketing campaigns.
- Demonstrated success creating campaigns that highlight a companys unique strengths in terms that matter to the target audience.
Benefits:
Bright Horizons offers the following benefits for this position subject to applicable eligibility requirements:
- Medical dental and vision insurance
- 401(k) retirement plan
- Life insurance
- Long-term and short-term disability insurance
Life at Bright Horizons:
Our people are the heart of our company. Because were as committed to our own employees as we are to the children families and clients we serve our collaborative workplaces are designed to grow careers and support personal lives. Come build a brighter future with us.
Bright Horizons provides equal opportunity in all aspects of employment and does not discriminate against any individual on the basis of race color religion sex age disability sexual orientation veteran status national origin genetic information or any other characteristic protected under federal state or local law. Bright Horizons complies with the laws and regulations described in the following federal government resources: Know Your Rights Family and Medical Leave Act (FMLA) and Employee Polygraph Protection Act (EPPA).
If you require assistance or a reasonable accommodation in completing these application materials or any aspect of the application and hiring process please contact the recruitment helpdesk at or . Determinations on requests for reasonable accommodation will be made on a case-by-case basis.
Required Experience:
Exec
Employment Type
Full-Time
