Copywriter - Paid Media
Copywriter - Paid Media
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Salary Not Disclosed
1 Vacancy
Job Description
- Duration: 3-6 months with potential for extension
Location: Remote in the US
Hours/wk: 1520 hrs/week (depending on project phase)
Hourly Rate: $65-75/hr
Concept & Message Development
Craft compelling copy for mobile-first ads (video static and carousel formats) that drive clear calls to action
Develop and iterate on headline body and CTA copy that balances clarity urgency and brand tone
Tailor messaging for Meta LinkedIn and other B2B paid media placements
Test & Learn Optimization
Write multiple messaging variations per concept to test themes structures and emotional levers
Partner with Growth and Brand teams to define and refine copy testing frameworks
Creative Collaboration
Work closely with the Art Director Strategist and Homebase stakeholders to build aligned concepts
Help refine briefs and clarify performance hypotheses to strengthen creative outputs
Content Remixing & Efficiency
Adapt existing copy and messaging frameworks for new formats
Support ongoing optimization based on data learnings and evolving brand goals
Qualifications :
5 years writing ad copy for performance channels ideally within growth marketing or DTC/B2B tech
Proven success with copy that converts in paid social environments (Meta LinkedIn etc.)
Experience creating content for both brand and performance goals simultaneously
Experience with rapid optimization and test-and-learn creative environments
Key Characteristics:
Insight-driven and creative understands how to match copy to funnel stage and user mindset
Agile and open to feedback thrives in testiterateoptimize cycles
Strong collaborator with design partners and marketing strategists
Additional Information :
We Are Rosie provides strategic consulting and talent solutions for the marketing industry. We partner with more than 200 of the worlds biggest brands and agencies to help them solve unique marketing challenges with the best people swiftly and at scale. Founded by former advertising executive Stephanie Nadi Olson in 2018 We Are Rosie is on a mission to redefine how marketing works with an inclusive human-centric approach thats better for business and better for marketers. Our company has been recognized as an industry trailblazer and earned many accolades including being named to the 2023 Global Top 100 Inspiring Workplaces the Inc.and Adweeks Fastest Growing Agencies in 2021.
We Are Rosie is an equal opportunity employer. We do not discriminate on the basis of race color religion age national origin ancestry physical or mental disability medical condition pregnancy genetic information gender sexual orientation gender identity or expression veteran status marital status or any other status protected under federal state or local law.
Remote Work :
Yes
Employment Type :
Contract
Employment Type
Remote
