General Manager
General Manager
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Job Description
Believe is seeking a marketing-driven General Manager to join an exciting new joint venture label.
This role demands a results-oriented leader who can orchestrate comprehensive marketing campaigns manage internal and external teams and build powerful external partnerships to drive commercial success across multiple genres.
This is a unique and exciting opportunity to build and develop a brand new record label from the ground up.
KEY RESPONSIBILITIES
*Marketing Leadership & Campaign Management*
Lead marketing strategies across all releases ensuring maximum commercial impact
Develop and execute multi-platform marketing campaigns spanning digital traditional and emerging channels
Drive innovative marketing initiatives that position the label as a forward-thinking industry leader
Monitor and analyse campaign performance implementing data-driven optimisations
*External Partnership & Plugger Management*
Build and maintain strategic relationships with external marketing teams radio pluggers and promotion specialists
Coordinate with PR agencies digital marketing specialists and influencer agencies and networks
Manage relationships with playlist curators radio programmers and streaming platform representatives
Negotiate and oversee contracts with external marketing service providers
Ensure seamless collaboration between internal teams and external partners
*Team Leadership & Performance Management*
Set clear performance targets and KPIs for team members driving accountability and excellence
Foster a culture of innovation and commercial success within the marketing department
Provide mentorship and professional development opportunities for team members
Lead regular team meetings and strategic planning sessions
*Business Development*
Promote the JV label to potential artists managers and industry partners
Develop pitch materials and presentations that showcase the labels capabilities
Identify and pursue new business opportunities
Build the labels reputation and visibility within the industry
Qualifications :
*Marketing Expertise*
Demonstrable strong experience in senior marketing roles within the music industry
Proven track record of successful marketing campaigns across multiple genres
Deep understanding of digital marketing platforms streaming services and social media strategies
Experience with traditional marketing channels including radio press and live promotion
Knowledge of marketing budget management and ROI measurement
*External Team Management*
Demonstrable experience managing external marketing teams pluggers and promotional partners
Ability to coordinate multiple external partners simultaneously
Experience in performance management of external contractors and agencies
*Leadership & Motivation*
Proven ability to lead motivate and develop high-performing marketing teams
Experience in setting and achieving ambitious commercial targets
Strong coaching and mentoring skills to drive team performance
Ability to create and maintain a positive results-driven team culture
*Industry Knowledge*
Comprehensive understanding of the UK music market and international opportunities
Strong network of industry contacts across marketing promotion and media sectors
Knowledge of music industry trends consumer behaviour and emerging platforms
Experience with release planning and campaign timeline management
**DESIRABLE **
Experience with music analytics platforms and data interpretation
Knowledge of sync licensing and brand partnership opportunities
Understanding of emerging technologies in music marketing
**PERSONAL ATTRIBUTES**
Results-driven with a track record of exceeding targets
Excellent communication and presentation skills
Strong analytical mindset with ability to interpret market data
Creative problem-solver with entrepreneurial approach
Passion for music and commitment to artist development
Resilient and adaptable in fast-paced environment
Additional Information :
SET THE TONE WITH US
We have two hearts at Believe - our People and our Artists.
We believe in THE POWER OF OUR PEOPLE who grow every day to develop their potential We aim to provide our Believers with the best environment to thrive.
ROCK THE JOB
- Based in fantastic new offices near Kings Cross St Pancras Station London
- Two remote working days a week
- Private Health Care
- Pension plan with matched contribution up to 10%
- 25 days annual leave with 1 additional day for your birthday
Life assurance and long-term disability cover
Access to Eutelmed a digital mental health and well-being platform that allows you to speak with an experienced psychologist
Learning & Development programmes
Free yoga & gym classes on site gym
SING IN HARMONY
Ambassador programme: an employee volunteering initiative dedicated to all Believers interested in having a positive impact on Diversity Equity & Inclusion (DEI) wellbeing and the planet.
Believe is committed to ensuring equal opportunities in employment regardless of origin sex morals sexual orientation gender age family status pregnancy race political opinions trade union activities religious beliefs physical appearance family name place of residence state of health or disability.
Remote Work :
No
Employment Type :
Full-time
Employment Type
Full-time
