Senior Director - Field Marketing, AMER
Senior Director - Field Marketing, AMER
Employer Active
Job Alert
You will be updated with latest job alerts via email
Share
Job Alert
You will be updated with latest job alerts via email
Not Disclosed
Salary Not Disclosed
1 Vacancy
Job Description
Freshworks is looking for a results-oriented performance-driven marketing leader to drive regional marketing in North America. This role will lead our regional marketing strategy and in-region teams while also interfacing and coordinating with global marketing support organizations.
We are seeking an inspiring leader who cultivates a growth mindset champions the customer and leads with vision while executing with operational excellence. You will be responsible for building and leading a high-performing marketing team fostering innovation and driving measurable business outcomes in collaboration with our sales and business development teams.
Key Responsibilities:
- Lead with Vision: Inspire the North America Field Marketing team with a clear forward-looking vision. Align regional marketing priorities with global corporate objectives ensuring clarity direction and accountability across teams.
- Champion the Customer: Lead initiatives to redefine customer excellence for global enterprises. Represent Freshworks at executive and board-level engagements advocating for customer success and long-term partnerships.
- Cultivate a Growth Mindset: Foster innovation by creating space for experimentation in go-to-market strategies and programs. Model resilience and adaptability in a fast-paced complex SaaS sales environment.
- Provide leadership direction and mentorship to our North America Field Marketing team identifying and nurturing top talent while promoting diversity and inclusion to build innovative competitive teams.
- Own strategy development and execution of targeted marketing programs that include demand generation campaigns ABM field events user events industry events webinars and digital initiatives.
- Collaborate closely with sales business development customer success and global marketing teams to ensure strong execution and alignment.
- Execute with Excellence: Drive operational excellence by implementing robust systems and processes to manage high-stakes accounts and pipeline generation. Maintain a results-driven focus while fostering collaboration across functions.
- Understand marketing customer segmentation value proposition and provide feedback on how to meet specific market needs.
- Manage budgets investment models track and measure all marketing programs. Utilize data-driven insights to optimize strategies investments and resource allocation.
Qualifications :
- 15 years experience in Cloud / SaaS enterprise application marketing (B2B).
- Proven track record in developing and executing integrated marketing campaigns that drive leads pipeline and revenue.
- Deep understanding of Account Based Marketing (ABM) vs. Demand Generation at scale and the ability to strategically determine when to deploy each.
- Strong Field and Partner Marketing background complemented by experience in Digital Marketing.
- Confidence in budgeting forecasting modeling waterfall and conversion rate analysis.
- Experience working cross-functionally with sales business development and global marketing teams to execute high-impact programs.
- Strong people management skills with the ability to identify develop and retain high-performing diverse talent.
- Demonstrated ability to lead through influence at all levels including C-suite and executive engagements.
- Experience going to market through partners is a strong plus.
Additional Information :
The annual base salary range for this position is $244000 - $330750 USD Bonus Compensation
Compensation is based on a variety of factors including but not limited to location experience job-related skills and level.
Freshworks offers multiple options for dental medical vision disability and life insurances. Equity ESPP flexible PTO flexible spending commuter benefits and wellness benefits are also offered. Freshworks also offers adoption and parental leave benefits.
At Freshworks we are creating a global workplace that enables everyone to find their true potential purpose and passion irrespective of their background gender race sexual orientation religion and ethnicity. We are committed to providing equal opportunity for all and believe that diversity in the workplace creates a more vibrant richer work environment that advances the goals of our employees communities and the business.
Remote Work :
Yes
Employment Type :
Full-time
Employment Type
Remote
