ISV Sales Director
ISV Sales Director
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Job Description
Shape the Future of ISV Growth at Frends EMEA and Beyond
Frends already has a growing base of ISV (Independent Software Vendor) customers and we see significant growth potential in this segment. To capture this opportunity we are investing in a dedicated ISV sales functionstarting with the recruitment of a proven leader to serve as our ISV Sales Director. This is a leadership position from day one with full responsibility for building and leading the ISV sales function. The initial focus will be on EMEA and as we succeed we will expand globally in line with our strategy.
Frends iPaaS is a modern European low-code integration platform. Frends solves the digitalization challenges of both global and smaller customers and in both private and public sectors in various industries. Frends is recognized 3rd year in theGartnerMagic Quadrantfor Integration Platform as a Service Worldwide. Frends is also awarded inG2 review with the Momentum Leader (API Management) Best Usability Easiest to Use & Admin Highest User Adoption Most Implementable Fastest Implementation and Fastest Time to Value badges in 2025. Our customers give us 4.7 out of 5 stars on Gartner Peer Insights.
About the Role
As our ISV Sales Director you will:
- Lead from Day One: Join Frends sales leadership team immediately with full responsibility for establishing building and leading the new ISV sales function.
- Build and Scale: Lay the foundation for Frends ISV sales recruit and develop your team as we grow.
- Drive New Business: Take a hands-on approach to acquiring and growing ISV customersthis is a pure sales leadership role not a partner manager position.
- Shape Strategy: Develop and execute our EMEA ISV go-to-market strategy with the opportunity to expand your impact globally as the department grows.
- Collaborate: Work closely with Frends CRO sales leadership and cross-functional teams to deliver value for ISV customers.
Why Join Frends
- Build something new: Be the architect of our ISV sales function and shape Frends next growth chapter.
- Impact: Play a key role in our EMEA strategy and global expansion.
- Culture: Join a flat collaborative and ambitious team recognized for innovation and customer success.
- Product: Sell a modern award-winning European iPaaS platform trusted by leading organizations.
- Growth: Competitive salary performance-based incentives and the chance to scale your own team.
What you bring
- Proven results in ISV solution sales to technology industriesdemonstrated success as an individual contributor with quota achievement pipeline generation new business wins and a deep understanding of how to position sell and grow ISV accounts (not just managing partners).
- Hands-on hunter mentality: You thrive on outbound prospecting building your own pipeline and winning new logos.
- Leadership experience is a strong plus: You may have led teams or initiatives but what matters most is your readiness and ability to take on a leadership role and build a high-performing sales function.
- Strategic and operational: You can set the vision and execute the plan balancing high-level thinking with day-to-day sales activities.
- Excellent communication and negotiation skills with the ability to engage C-level and technical stakeholders.
- Understanding of technology companies: You understand how technology companies develop their products and the integration challenges they face (a strong plus).
- Understanding of integration technology: Familiarity with SaaS or PaaS solutions ideally also iPaaS and a natural curiosity toward technical solutions.
- Fluent in English (other European languages are a plus).
- Based in Europe (Netherlands Germany Sweden UK or similar) with the ability to work remotely and travel as needed.
- Experience in EMEA markets is highly valued; a global mindset for future expansion.
Ready to make an impact Contact us now!
If youre a high-performing ISV sales leader ready to build sell and lead we want to hear from you!
We review applications on a rolling basis. Please submit your application via our career site. The start date is flexible according to your situation. All applications are handled with strict confidentiality.
Additional Information
- You will be reporting to Frends CRO.
- Our recruitment process includes around three discussions with a case presentation included. To ensure a smooth and informative process you will meet at least our People Integrator CRO and CEO. Reference checks are also included in the process.
Employment Type
Full Time
