Brand Specialist (Product Marketing)
Brand Specialist (Product Marketing)
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Job Description
DIRECT-TO-CONSUMER COMMUNICATION
Work cross-functionally in the Marketing Team on our direct-to-consumer communications to ensure unique brand and product experiences are delivered in the right way (on-brand data-compliant correct process etc).
Set up and draft copy for outbound email communications within campaigns using established digital workflows always ensuring brand personality and values are communicated in the right way.
Ensure selective and premium communication to safeguard the brand experience for consumers.
Regularly communicate with our Global Direct-to-Consumer team and use intranet learning tools to ensure we always follow latest guidance and learning from best practice.
PRODUCT SAMPLING DATABASE MANAGEMENT
Use the web-based free goods database tool (Red Bull Delivers) to ensure we manage the delivery of product to consumers in a data compliant way.
Liaise with business-wide stakeholders to ensure full compliance with Red Bull Delivers workflow wherever free goods are sent to consumers and brand partners.
CONSUMER REQUEST HANDLING
Daily checking of the consumer relations tool (Zendesk) inbox for email queries from consumers.
Respond to queries in a way that gives consumers a positive Red Bull experience and according to latest global guidelines and best practice.
Assign requests to other stakeholders according to topic and specialism and escalate where relevant to ensure they are closed satisfactorily.
Develop and monitor KPIs reporting regularly to the wider business to highlight successes and development areas for the process.
DATA COMPLIANCE
Use the internal training tools to level-up your own knowledge of data compliance regulation in the UK and EU as relevant.
Share updates and knowledge with the wider team to champion best practice on consumer data handling.
PRODUCT MARKETING CAMPAIGNS
Youll support product campaigns that grow brand salience demand and consideration (through trial) of Red Bull across various occasions and moments of need when Red Bull can give someone the energy to make the most of their time and talent. You will be using your digital platform experience to create seamless engagements that influence our marketing strategy.
EVENT & CAMPAIGN SUPPORT
Youll support Brand Managers and Event Managers across our national campaign engagements activations and/or event ticketing that grows brand love consideration and consumption - whilst delivering on our brand purpose. Youll work with the Marketing Team to bring our brands most iconic assets to life ensuring were bold recognisable and impossible to miss across every consumer-facing channel.
Foster collaborative relationships across the business in the UK and with the Global team.
BRAND GUARDIANSHIP
Act as a brand guardian for Red Bull ensuring we communicate our brand purpose beliefs and values along with our product benefits and attributes according to brand guidelines and in a relevant way for people in the UK.
Qualifications :
Its a proven fact that humans cant multitask but you are able to manage multiple workstreams at once because youre good at prioritising and organising your workload.
You pay attention to the details because you take pride in your work and you know that quality of execution comes from effort at every stage.
Youre able to follow detailed processes especially ones that involve multiple digital platforms and stakeholders.
Digital terms and technical process dont scare you were not asking you to write the code for the website but if we give you a flowchart and ask you to complete online forms you wont run away.
Youre a self-starter but you also know when to ask for help!
You like people! Sounds simple but success in this role will rely on your ability to foster collaborative relationships with lots of different people and to show understanding to everyone who sends us a query.
Youre good at writing not just spelling and grammar but you enjoy putting together sentences that communicate your point with personality and precision.
You enjoy finding creative ways to solve problems and spending time bouncing ideas off other people.
Not essential but a good knowledge of the Red Bull brand personality traits and purpose would be super helpful and ensure you get a flying start to the role!
Additional Information :
At Red Bull we exist to give people wiiings. To achieve that we recognise the value that comes from having a highly diverse workforce that has the freedom and responsibility to realise their ideas and seize opportunities. We make recruiting decisions based on experience skills potential and talent: everyone is welcome here.
Remote Work :
No
Employment Type :
Full-time
Employment Type
Full-time
