Portuguese Marketing Manager
Portuguese Marketing Manager
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Job Description
Intro (English):
Were looking for a skilled marketing professional fluent in Portuguese to take the lead in shaping digital strategies for our client a leading international events company. This role blends creativity with performance marketing and CRM management giving you the chance to build campaigns that resonate in Portuguese-speaking markets.
Intro (Portugus):
Estamos procura de um(a) profissional de marketing fluente em portugus para liderar estratgias digitais para um dos principais clientes da R77 uma empresa internacional de eventos. Esta funo combina criatividade com marketing de desempenho e gesto de CRM oferecendo a oportunidade de criar campanhas impactantes para os mercados lusfonos.
Role Responsibilities
- Drive paid marketing initiatives across platforms like Google Ads Meta and LinkedIn with a strong focus on performance and cost-efficiency
- Collaborate with media contacts to negotiate and secure optimised ad placements for maximum exposure
- Design and deliver email campaigns tailored to different audience segments from newsletters to re-engagement series
- Analyse campaign performance and extract actionable insights to continuously improve open rates click-throughs and conversions
- Keep the CRM ecosystem (HubSpot) organised and optimised for automation nurturing and segmentation
- Track user behaviour and align data points with strategic marketing flows to boost engagement
- Forge strategic collaborations with influencers content creators and affiliate partners across the Portuguese-speaking landscape
- Launch co-branded initiatives and monitor partnership KPIs to ensure mutual value
- Automate customer journeys and lead nurturing sequences refining workflows to improve lead quality and conversion
- Develop clear data-backed reports and dashboards for internal stakeholders aligning marketing goals with business performance
- Liaise closely with internal departments from creative to commercial ensuring campaigns reflect brand vision and objectives
- Take part in strategic marketing discussions and contribute to planning innovative initiatives
Skills
- Experience: Minimum of 3 years in digital marketing or performance marketing roles preferably in a multi-market or international setting
- Advertising: Strong working knowledge of Google Ads Meta/Instagram Ads and B2B channels like LinkedIn
- Email & CRM: Skilled in platforms such as Mailchimp and HubSpot with proven success in segmentation and automation
- Tools & Analytics: Comfortable working with marketing data; experience creating dashboards and interpreting campaign metrics
- Language: Native-level Portuguese with advanced English proficiency (C1 or higher both written and spoken)
- Soft Skills: Strategic thinker excellent communicator collaborative and confident in negotiations
- Education: Degree in Marketing Business Communication or a related field preferred
Employment Type
Full Time
