Director, Revenue Operations and Digital Analytics
Director, Revenue Operations and Digital Analytics
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Job Description
Theres a powerful drive that lives within every employee at Blue Heron its possibility. A devoted infatuation that fuels our discovery and inspires us to develop what can be. Were led and inspired by extraordinary design. Design that provides an extra element of magnificence and modernity. Design that is fueled by oohs and aahs and WOWs and OMGs Design that is perfectly indescribable award-winning and distinctly Blue Heron.
Our obsessive perfectionism drives us to take it all the way from architecture through interior design to construction. We are a team of inspired creators who collaborate to succeed. We ideate we execute and we are elated to deliver a product that may leave you speechless.
Join Blue Heron as Director Revenue Operations & Analytics as we grow our brand regionally and nationally. Come disrupt the industry and change the world with us.
Why This Role Exists / Mission Our funnel is long consultative and premium. We generate data at every touchpoint but its fragmented. The mission of this role: unify that data surface the signals that matter and translate them into actions that accelerate revenue. This role aligns Marketing Sales and Client Experience around one source of truth and a shared scorecard.
Position Description:
The Director Revenue Operations & Analytics leads and enhances our digital marketing efforts and transforms data into actionable insights. This role optimizes and runs the data spine of Blue Herons Client Purchase Funnel so we convert more qualified buyers forecast with confidence and squeeze every drop of ROI from our growth spend. This role plays a crucial part in the success of our Revenue team helping us harness the power of data to make informed decisions and drive growth strategies across all digital channels.
Responsibilities:
Funnel Optimization Data Analysis and Insights:
- Utilize data analytics tools and platforms including Google Analytics Looker Studio Hubspot Tableau and other digital platforms and applications to gather process and analyze marketing data customer behavior and campaign performance.
- Map and continuously refine the end-to-end funnel (awareness design consult contract close post-sale) with clear stage definitions and KPIs.
- Build dashboards in Hubspot that deliver so what insights not just charts.
- Diagnose conversion leaks and recommend experiments to plug them.
- Own the full funnel from awareness through conversion driving performance across all key metrics (CTR CPL CPA MQL/SQL conversion ROAS etc.).
- Translate data into actionable insights to drive marketing decisions and identify growth opportunities.
- Present findings and recommendations effectively to diverse audiences.
- Conduct market research as needed by stakeholders.
Revenue Forecasting & Planning
- Own top-of-funnel and in-funnel forecasting models partnering with Finance to improve accuracy and scenario planning.
- Create leading-indicator scorecards (traffic quality MQLSQL velocity consult-to-contract rate) that drive weekly decisions.
- Translate insights into process: SLAs handoffs lead scoring routing rules follow-up cadences.
- Facilitate a monthly RevOps council with Marketing Sales and Client Experience to review KPIs and agree on course corrections.
- Deliver crisp story-driven reports to the CRO and Leadership Team: What happened why it happened and what were doing next.
- Package complex analysis into simple narratives that drive action.
Digital Strategy & Execution:
- Develop execute and oversee comprehensive digital marketing strategies including but not limited to SEO SEM organic social media influencer marketing content marketing CRM email marketing website management and optimization and all forms of digital advertising.
- Manage and optimize MarTech tools such as Google Tag Manager HubSpot Meta Ads Manager Google Ads and others.
- Steer digital marketing agency and/or place digital ads through own platforms.
- Build seamless integrations with other systems within the companys infrastructure.
- Lead A/B and multivariate testing strategies across landing pages emails ad creatives and CTAs.
- Optimize ad performance website conversion rates and user experience using heat maps funnel analysis and behavioral data.
- Collaborate with internal and external partners to ensure strategies are well-integrated and optimized for performance and that all client facing systems are working effectively.
- Lead research and implement new digital technologies including AI across all platforms.
Performance Measurement:
- Develop KPIs and measurement frameworks to track the success of digital marketing campaigns and initiatives.
- Continuously monitor and report on all marketing performance (across all marketing tools) providing regular updates to stakeholders.
Budget Management:
- Manage marketing budgets effectively to ensure cost-efficient campaigns and strategies.
- Provide insights to allocate resources wisely for maximum impact.
Team Leadership:
- Manage and mentor a team of digital marketing professional(s)
- Collaborate with cross-functional teams to ensure alignment and coordination of digital efforts.
Tech Stack & Data Governance
- Be the business owner for HubSpot GA4 Looker (and adjacent rev-intel tools). Ensure data hygiene taxonomy and integrations are rock solid.
- Stand up and document data governance standardsnaming conventions field usage attribution logic privacy compliance.
- Partner with Finance org on CDP/Data Warehouse implementation
Essential Qualifications:
Minimum requirements:
- Bachelors degree in Marketing Business Analytics or a related field preferred. A masters degree is a plus.
- 8 years of proven experience as a Rev Ops Digital & Analytics Director or a similar role.
- 5 formal leadership experience.
- Strong analytical skills with expertise in Google Analytics (GA4) Hubspot Google Ads Facebook Ads and attribution modeling.
- Proven track record of managing successful paid and organic digital campaigns.
- Proficiency in Excel/Sheets SQL (a plus) Looker Studio and/or marketing automation tools like HubSpot.
- World-class ability to leverage data to uncover business-building insights strategies and tactics.
- Strong understanding of customer journeys funnels and conversion rate optimization.
- Excellent communication and presentation skills.
- Highly organized detail-oriented and able to manage multiple projects simultaneously.
- Familiarity with data privacy regulations and compliance.
Soft skills:
- Analytical mindset with problem solving skills.
- Can-do approach positive and proactive.
- Ability to work methodically quickly and meet deadlines.
- Ability to pivot and be agile.
- Bold thinker.
- Experience and passion for Leadership and shaping the success of a team.
This presents an extraordinary opportunity to join a visionary company and make a tangible impact. If you possess a desire for continuous learning a penchant for pushing boundaries and the ideal blend of thoughtfulness and dynamism this position is tailor-made for you!
Required Experience:
Director
Employment Type
Full-Time
