The Manager is responsible for driving marketing innovation and raising the creative bar with indirect Channel Partners whilst upholding the integrity of the Apple brand. Key responsibilities include:- Develop and implement comprehensive and innovative partner digital strategies and impactful creative work for Apple products and services through a deep understanding of the Apple brand our Partners brands commercial priorities market trends and challenges.- Work across the global organization to understand both macro and communications trends for Apple products and services. Synthesize findings into insights to inform optimization of future advertising digital and in-store efforts internally and externally with Partners.- Help partners manage and optimize customer relationships using CRM systems and tools to improve customer engagement satisfaction and retention by implementing CRM strategies defining metrics and measurement frameworks analyzing data and generating insights.- Lead and manage a high-performing team of individuals fostering an environment of innovation experimentation and continuous improvement within the marketing organization.- Communicate effectively with leadership and team members to ensure alignment and progress towards goals.- Collaborate extensively with cross-functional teams internationally and locally both internally at Apple (Product Brand Sales Analytics Media Strategy) and with external partners such as Carriers Retailers Banks SMBs and Enterprise Resellers Media Content Providers and more.- Lead encourage and contribute to large global network of global Partner Communications Managers sharing standard processes takeaways and case studies.- International travel may be required 3-4 times per year.
Team leadership and management experience
10 years in marketing or brand communications - from strategy to execution
Account management experience and/or strategy at a digital advertising agency or in-house digital marketing communications for a global brand
Experience with digital platforms (social eCRM e-commerce platforms content performance marketing digital in-store) in delivering a compelling product experience throughout the customer journey
Passion for great work seeing potential and nourishing it with a tremendous ability to influence both internal and external partners to drive the work forward
Ability to delve deeply into a partners business marketing strategy and consumer insights to understand challenges and find opportunities
Strong analytical skills and ability to knit together disparate sources of information into succinct insights a strong strategic narrative and clear action plans
Able to develop positive relationships with partners and inspire possibilities within their digital and CRM frameworks
Thrive as part of a cross-functional team flexible and adaptable in a dynamic environment as a member of a high-performing team yet also have the ability to lead
Confidently build rapport credibility and influence across multiple partners in a highly matrixed organization
Experience in understanding business and product strategy as well as consumer insights to develop a global communications digital strategy for partners
Excellent presentation skills
At Apple base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $191400 and $288000 and your base pay will depend on your skills qualifications experience and location.
Apple employees also have the opportunity to become an Apple shareholder through participation in Apples discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards and can purchase Apple stock at a discount if voluntarily participating in Apples Employee Stock Purchase Plan. Youll also receive benefits including: Comprehensive medical and dental coverage retirement benefits a range of discounted products and free services and for formal education related to advancing your career at Apple reimbursement for certain educational expenses including tuition. Additionally this role might be eligible for discretionary bonuses or commission payments as well as relocation. Learn more about Apple Benefits.
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