Programmatic Analyst
Programmatic Analyst
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Job Description
Your team:Programmatic advertising plays a major part in realising success across the News UK digital portfolio. The Programmatic Operations team is at the heart of this. As the ad technology experts we use both our knowledge of such systems and the enormous amounts of data generated to deliver true innovation and world class solutions with the goal of maximising revenue potential.
Your role: Focussing on News UKs digital portfolio which includes The Sun The Times talkSPORT and Talk the Programmatic Analyst role is responsible for implementing strategies to maximise digital advertising yield. Working within the Yield & Optimisation team this role will pull the levers within News UKs pricing framework and programmatic ad stack to achieve this.
Maintenance of News UKs commercial reporting platforms will be a key part of this role. This is an extremely data heavy role working with the billions of rows of data per month generated from the multitude of touch points News UK possesses with both their customers and consumers. From this they will identify meaningful business outcomes produce detailed analysis and confidently convey to the relevant stakeholders.
Day to day you will:
Execute yield optimization strategies by manipulating the ad technology stack.
Continual analysis and improvement of ad stack ad server revenue opportunities/risks and
products.
Proactively formulate and propose revenue and yield boosting opportunities through
forensic analysis of programmatic audience and inventory performance data.
Maintain all digital commercial reporting platforms.
Enhance News UKs programmatic analysis tools and capabilities.
Work closely with the data & technology teams to sustain the integrity of reporting API data
of each programmatic monetisation vendor.
Sustain a strong understanding of the latest industry trends to discover any potential new
areas of revenue growth.
Support business stakeholders with intelligence and insights to aid strategic decision making.
Assist in the activation of programmatic sales budgets on News UK properties by actively
pursuing sales leads trend analysis reporting and insights.
Track spend patterns by agency and clients working with sales client and agency teams to
highlight any variations or areas of interest.
Liaise with sales teams to control pricing of digital inventory and provide ad-hoc pricing on
non-standard packages of inventory.
Provide technical and statistical insight directly to both sales and clients on briefs and
pitches.
What were looking for from you:
Solid understanding of the programmatic advertising ecosystem and digital inventory
management
Strong analytical skills with the ability to organise analyse and scrutinise substantial
amounts of data with precision and attention to detail.
Knowledge of data manipulation using a SQL based tool (eg. BigQuery MySQL etc.) as well
as data visualisation (eg. Data Studio Tableau etc.). Python is a plus.
Experience in working with big data sets (billions of rows) is preferred.
Advanced Microsoft Excel experience.
Preferred degree in Mathematics Statistics Economics or Computer Science.
Strong organizational time management written and communication skills.
The ideal candidate is someone who possesses the ability to take initiative and drive projects
with minimal supervision.
If you think you have what it takes but dont tick every requirement on the list please do apply. We recognise that considering someones potential as well as their experience is a great way to hire. We want to hear from people who have a passion to learn and develop.
At News UK we know the value of working together which is why we operate a hybrid working policy with a minimum of three days a week in the office. Being in the office allows us to collaborate innovate and thrive as a team in our vibrant and dynamic workspace. Some roles may require more office-based days depending on the nature of the position so we encourage you to speak with your recruiter to learn more about whats required for your role.
Life at News
Driven by passion guided by principles and acting with purpose. We represent reflect and reach the nation telling the stories that matter. We inform our audiences so that they can make decisions based on trusted information.
We represent reflect and reach the nation telling the stories that matter most. To ensure these stories resonate with as broad an audience as possible it is essential that our organisation reflects the diversity of the people we reach. Whether through age gender ethnicity disability social class or sexuality we are committed to representing the rich variety of voices that make up our society. And we champion a culture where everyone has the opportunity to contribute and thrive as we continue to innovate and drive long term sustainable growth. This is done through our Diversity Strategy.
At News UK we take pride in our exceptional employee-led networks that bring together individuals with shared interests and create a vibrant sense of community. We believe our networks play a vital role in fostering a collaborative and supportive work culture at News UK. Groups that we support include the African & Caribbean Network Parents and Carers and LGBTQ group News Is Out and the Apprentice Society.
Benefits
Some of our benefits include:
Maternity leave up to 18 weeks full basic salary & paternity leave up to 2 weeks
Wide range of training available plus full LinkedIn Learning access
Private medical insurance including coverage for pre-existing conditions
Discounted gym memberships free ClassPass at Home weekly virtual yoga classes
Bikes for Work and Electric Car scheme
Up to 60% discount on Harper Collins books
Access to exclusive events and competitions with exciting brands such as talkSPORT Virgin Radio UK & The Times. Weekly virtual panel chats with top journalists and celebrities
Access to wellbeing benefits such as EAP physio/massage and counselling
A generous pension scheme with employer contributions of up to 5%
25 days holiday plus bank holidays and up to 4 volunteering days per year
About The Candidate
About The Company
Required Experience:
IC
Employment Type
Full-Time
