Marketing Manager II - Free Channels FTC, Amazon Fresh International
Marketing Manager II - Free Channels FTC, Amazon Fresh International
Posted on :
02-08-2025
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1 Vacancy
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Job Description
***This is a 12 month Fixed-Term Contract***
Our vision for Amazon Grocery is to establish Amazon as the first-choice grocery store for our customers worldwide. We are seeking an exceptionally motivated and talented Marketing Manager/ Campaign manager with a strong customer focus and ability to innovate to develop and execute marketing strategies for our European business.
As the Senior Campaign Manager you will be responsible for leading the end-to-end execution of traffic campaigns across Amazons Owned & Operated (O&O) channels for the European grocery businesses. You will collaborate closely with the central Amazon Fresh International traffic strategy team to develop implement and optimize marketing campaigns that drive strong customer engagement and topline this role you will also mentor junior team members and contribute to the strategic direction of the marketing team.
This is a unique opportunity to get involved with a rapidly developing Amazon business and make a wide-reaching impact.
Youll be a member of a remote marketing team distributed across the EU with the option to work from our offices in Germany (Munich) UK (London) Spain (Madrid) Italy (Milan) or France (Paris).
An Ideal Candidate for the Senior Campaign Manager Role:
- Is a seasoned marketing or program management professional demonstrating exceptional strength in the Amazon leadership principles of Deliver Results Ownership Earn Trust Insist on the Highest Standards and Deep Dive.
- Has a proven track record of leading and optimizing large-scale multi-channel traffic campaigns preferably within the e-commerce or grocery industry across multiple European markets.
- Excels in ambiguous environments with the ability to develop and implement automation tools and templates to streamline repetitive tasks and drive efficiency across the team.
- Possesses advanced project management and stakeholder management skills with the ability to influence senior stakeholders and serve as the primary strategic liaison for local marketing teams ensuring alignment on campaign strategy execution and performance.
- Demonstrates strong analytical and technical aptitude with the ability to conduct in-depth performance analysis identify trends and make data-driven recommendations to optimize campaigns and hit target metrics.
- Is adept at developing and implementing scalable processes and best practices to maximize team productivity and impact across multiple markets.
- Can balance strategic thinking with hands-on execution driving both long-term vision and day-to-day operational excellence.
Key job responsibilities
- Strategize develop and oversee the deployment of all O&O traffic campaigns across multiple markets managing a diverse portfolio of channels including email push notifications onsite placements and emerging platforms.
- Act as the strategic liaison between central and local marketing teams leading cross-functional collaboration to ensure alignment on campaign strategy execution and performance across markets.
- Design and implement scalable automation systems and processes to streamline campaign management significantly improving team efficiency and enabling expansion into new markets.
- Lead performance monitoring and optimization efforts making data-driven decisions to maximize campaign effectiveness and consistently exceed target metrics.
- Partner with the central analytics team to develop advanced reporting frameworks extracting actionable insights to inform strategic campaign planning and drive continuous improvement.
- Establish and maintain rigorous quality assurance processes ensuring all campaign assets adhere to brand guidelines and meet the highest standards of customer experience across all markets.
- Provide strategic guidance to the central team and developing best practices for multi-market campaign management.
- Develop comprehensive data-driven local messaging and targeting strategies that align with overall business objectives driving strong customer engagement and significant improvements in topline performance.
About the team
Amazon Fresh International Marketing seeks to maximize owned & operated channels impact through data-driven excellence and scalable strategies. We work smart and efficiently leveraging tools and processes to maximize productivity and impact.
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation macros charts and pivot tables)
- Experience building executing and scaling cross-functional programs or marketing campaigns from concept to completion
- Experience managing and measuring marketing performance in various channels
- Experience using data and metrics to measure impact and determine improvements
- Experience in marketing or marketing research
- Experience managing external partners to develop marketing programs
- Experience presenting ideas to various levels of an organization to gain support for initiatives
Amazon is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. We value your passion to discover invent simplify and build. Protecting your privacy and the security of your data is a longstanding top priority for Amazon. Please consult our Privacy Notice ( to know more about how we collect use and transfer the personal data of our candidates.
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.
Our vision for Amazon Grocery is to establish Amazon as the first-choice grocery store for our customers worldwide. We are seeking an exceptionally motivated and talented Marketing Manager/ Campaign manager with a strong customer focus and ability to innovate to develop and execute marketing strategies for our European business.
As the Senior Campaign Manager you will be responsible for leading the end-to-end execution of traffic campaigns across Amazons Owned & Operated (O&O) channels for the European grocery businesses. You will collaborate closely with the central Amazon Fresh International traffic strategy team to develop implement and optimize marketing campaigns that drive strong customer engagement and topline this role you will also mentor junior team members and contribute to the strategic direction of the marketing team.
This is a unique opportunity to get involved with a rapidly developing Amazon business and make a wide-reaching impact.
Youll be a member of a remote marketing team distributed across the EU with the option to work from our offices in Germany (Munich) UK (London) Spain (Madrid) Italy (Milan) or France (Paris).
An Ideal Candidate for the Senior Campaign Manager Role:
- Is a seasoned marketing or program management professional demonstrating exceptional strength in the Amazon leadership principles of Deliver Results Ownership Earn Trust Insist on the Highest Standards and Deep Dive.
- Has a proven track record of leading and optimizing large-scale multi-channel traffic campaigns preferably within the e-commerce or grocery industry across multiple European markets.
- Excels in ambiguous environments with the ability to develop and implement automation tools and templates to streamline repetitive tasks and drive efficiency across the team.
- Possesses advanced project management and stakeholder management skills with the ability to influence senior stakeholders and serve as the primary strategic liaison for local marketing teams ensuring alignment on campaign strategy execution and performance.
- Demonstrates strong analytical and technical aptitude with the ability to conduct in-depth performance analysis identify trends and make data-driven recommendations to optimize campaigns and hit target metrics.
- Is adept at developing and implementing scalable processes and best practices to maximize team productivity and impact across multiple markets.
- Can balance strategic thinking with hands-on execution driving both long-term vision and day-to-day operational excellence.
Key job responsibilities
- Strategize develop and oversee the deployment of all O&O traffic campaigns across multiple markets managing a diverse portfolio of channels including email push notifications onsite placements and emerging platforms.
- Act as the strategic liaison between central and local marketing teams leading cross-functional collaboration to ensure alignment on campaign strategy execution and performance across markets.
- Design and implement scalable automation systems and processes to streamline campaign management significantly improving team efficiency and enabling expansion into new markets.
- Lead performance monitoring and optimization efforts making data-driven decisions to maximize campaign effectiveness and consistently exceed target metrics.
- Partner with the central analytics team to develop advanced reporting frameworks extracting actionable insights to inform strategic campaign planning and drive continuous improvement.
- Establish and maintain rigorous quality assurance processes ensuring all campaign assets adhere to brand guidelines and meet the highest standards of customer experience across all markets.
- Provide strategic guidance to the central team and developing best practices for multi-market campaign management.
- Develop comprehensive data-driven local messaging and targeting strategies that align with overall business objectives driving strong customer engagement and significant improvements in topline performance.
About the team
Amazon Fresh International Marketing seeks to maximize owned & operated channels impact through data-driven excellence and scalable strategies. We work smart and efficiently leveraging tools and processes to maximize productivity and impact.
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation macros charts and pivot tables)
- Experience building executing and scaling cross-functional programs or marketing campaigns from concept to completion
- Experience managing and measuring marketing performance in various channels
- Experience using data and metrics to measure impact and determine improvements
- Experience in marketing or marketing research
- Experience managing external partners to develop marketing programs
- Experience presenting ideas to various levels of an organization to gain support for initiatives
Amazon is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. We value your passion to discover invent simplify and build. Protecting your privacy and the security of your data is a longstanding top priority for Amazon. Please consult our Privacy Notice ( to know more about how we collect use and transfer the personal data of our candidates.
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.
Required Experience:
Manager
Employment Type
Full-Time
Department / Functional Area
Key Skills
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