Director of Marketing | Full-Time | Crown Complex

Oak View Group is the global leader in venue development management and premium hospitality services for the live event industry. Offering an unmatched 360-degree solution set for a collection of world-class owned venues and a client roster that includes the most influential highest attended arenas convention centers music festivals performing arts centers and cultural institutions on the planet.

This position will work with the General Manager to oversee the day-to-day operations of the marketing department to promote the facilities and events while creating and maintaining relationships with media and promotional partners. The marketing director will execute and oversee advertising media buying promotions public relations and grassroots efforts for events as assigned.

This role pays an annual salary of $60000-$70000 and is bonus eligible.

Benefits for Full-Time roles: Health Dental and Vision Insurance 401(k) Savings Plan 401(k) matching and Paid Time Off (vacation days sick days and 11 holidays).

This position will remain open until August 29 2025.

Located in the heart of Cumberland County the Crown Complex is a state-of-the-art five-venue complex comprised of a 4500-seat arena a 9200-square foot ballroom a 10880-seat coliseum an exposition center with 60000 square feet of unobstructed space and a 2440-seat theatre.

The Complex is home to the Fayetteville Marksmen hockey team (SPHL) and Fayetteville Fury indoor soccer team (NISL) and hosts a variety of other sporting events family shows concerts and special productions year-round.

Leads the marketing team to develop and engage in marketing advertising solicitation and promotional activities
Serve as press contact write and distribute press releases such as media releases story pitches interviews etc
Responsible for the creation development and implementation of the Crown Complex marketing and advertising plan
Identify develop and evaluate marketing strategy based on knowledge of established objectives and market characteristics
Supervisory responsibilities include planning assigning directing the work of assigned employees and assisting in their day-to-day needs as necessary
Develop marketing plans and strategies for events exercising sound judgment
Oversee and implement marketing plans including the creation of advertising materials media buying promotions grassroots interactive efforts and public relations for events
Negotiate close and implement media and promotional agreements for the Crown Complex events with promoters and media clients and review and approve agreements presented by the marketing staff
Oversee written letters of agreements including negotiating terms
Responsible for weekly corporate marketing reports and participated in monthly conference calls with other Oak View Group entities
Supervise and create collateral materials such as print ads promotional pieces posters schedules calendars and various ticket brochures from concept to completion
Responsible for the management of detailed media budgets settlement reconciliations and recap summaries for facility events
Oversee and coordinate marketing efforts between promoters artist management and local media
Develop implement and approve media drop and public relations campaigns
Oversee research projects/upcoming shows
Oversee and update website marquee and in-arena address systems (including flyers posters TV creative
Manage database and email campaigns
Develop new marketing programs and initiatives to maximize ticket sales such as third-party partnerships new media avenues
Responsible for the development and implementation of annual marketing goals objectives policies and priorities
Work in conjunction with Group Sales Premium Services and Corporate Partnership managers to maximize revenues.
Oversees the Management of intern recruitment and assignments
Create plan and implement repeatable revenue-generating events innovative marketing programs concepts and processes
Responsible for measuring reporting and achieving performance against agreed-upon service levels and ROIs
Create collateral materials such as in-venue digital assets ads promotional pieces schedules and various brochures from concept to completion
Research analyze and monitor industry trends so that market opportunities may be capitalized on and the effects of competitive activity may be minimized
Identify develop and evaluate marketing strategy based on knowledge of established objectives and market characteristics
Leverage strong research and analytical skills to analyze data and inform management on key perceptions and trends to drive strong decision-making
Update content on the website and direct web development company on-site features design and goals

Responsible for the coordination of marketing between promoters artist management and local media including guiding and assisting media buying and marketing of events
Responsible for compilation of all event settlement information including oversite of annual marketing budget
Track analyze and compare event sales information sales by city reports and the weekly sales report
Responsible for the creation of the Annual report and annual Marketing and Communications plans
Perform all other duties as assigned

Bachelors degree from an accredited college or university with major coursework in marketing public relations business administration or another related field
5-7 years of increasingly responsible experience in marketing preferably with an arena sports team stadium convention center performing arts facility or other multi-purpose public assembly facility
Demonstrated proficiency with Adobe Creative Cloud Ticketmaster and Microsoft Office
Knowledge of marketing advertising/sponsorship programs and Public Relations
Excellent concise verbal and written communication skills in the English language both orally and in writing
Must be able to project a professional manner and appearance and communicate effectively with clients senior management staff and the general public
An entrepreneurial spirit and an internal motivation that inspires others to think more and do more
A results-driven leader who thinks in terms of ROI with increasing per caps and generating profitability
Flexible skill set that can be applied across a variety of relationships/situations with a track record of success
Familiarity with the latest trends technologies and methodologies in graphic design web design production etc.
Management experience preferred
Work a flexible schedule including early mornings days evenings holidays extended workdays for an extended number of days as needed

At OVG we understand that to continue positively disrupting the sports and live entertainment industry we need a diverse team to help us do it. We also believe that inclusivity drives innovation strengthens ourpeople improves ourservice and raises ourexcellence. Our success is rooted in creating environments that reflect and celebrate the diverse communities in which we operate and serve and this is the reason we are committed to amplifying voices from all different backgrounds.

Oak View Group is committed to equal employment opportunity. We will not discriminate against employees or applicants for employment on any legally recognized basis (protected class) including but not limited to veteran status uniform service member status race color religion sex national origin age physical or mental disability genetic information or any other protected class under federal state or local law.