Director of Sales and Marketing - Capital Equipment Manufacturing Industry
Director of Sales and Marketing - Capital Equipment Manufacturing Industry
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Salary Not Disclosed
1 Vacancy
Job Description
Key Responsibilities
Sales Leadership
- Develop and implement comprehensive sales strategies to increase market share and revenue in domestic and international markets.
- Lead and mentor the sales team ensuring alignment with business objectives while setting and achieving aggressive sales goals.
- Identify new business opportunities and create strategic partnerships with key customers contractors and industry partners.
- Manage and expand customer relationships ensuring exceptional customer service retention and satisfaction.
- Oversee the sales pipeline forecasting and performance metrics to ensure sales targets are met.
- Collaborate with internal teams to ensure successful product launches quality inspections customer training and post-sale support.
- Must be willing and able to travel up to 40%
Marketing Strategy and Execution
- Lead the creation and execution of an integrated marketing strategy that aligns with corporate goals and drives brand awareness lead generation and customer acquisition.
- Oversee market research and competitive analysis to identify trends customer needs and potential areas for product innovation.
- Manage digital marketing efforts including website development SEO content marketing email campaigns and social media initiatives.
- Coordinate the development of product marketing collateral trade show materials presentations and promotional campaigns.
- Ensure consistent brand messaging across all communication channels including print digital and public relations.
- Leadership and grow Marketing Manager.
- Domestic and International marketing strategy development.
- Actively engage with the American Traffic Safety Services Association (ATSSA).
Cross-Functional Collaboration
- Work closely with Product Development Engineering and Operations teams to ensure product offerings meet customer needs and align with market trends.
- Collaborate with other Federal Signal subsidiaries to evaluate joint go to market strategies.
- Act as a liaison between Sales Marketing and Executive teams to ensure strategic objectives and priorities are aligned.
- Lead quality focus for equipment with cross functional team.
- Provide timely and accurate sales and marketing performance reports to senior leadership with recommendations for improvements.
Budget Management
- Develop and manage the sales and marketing budget ensuring optimal allocation of resources across initiatives.
- Monitor return on investment (ROI) for sales and marketing activities optimizing strategies based on performance data.
Team Development and Leadership
- Lead and inspire a diverse team of sales professionals and marketing specialists.
- Provide coaching training and performance evaluations to promote career growth and employee satisfaction.
- Foster a culture of collaboration accountability and continuous improvement within the department.
Requirements
- Bachelors degree in Business Marketing or a related field required
- MBA preferred
- Minimum 5 years of progressive experience in direct sales and marketing
- Minimum 3 years in a leadership role in direct sales and marketing.
- Experience in construction road maintenance or manufacturing industries is highly preferred
- Strong leadership interpersonal and communication skills.
- Proven track record of developing and executing successful sales and marketing strategies.
- In-depth knowledge of digital marketing platforms tools and best practices.
- Experience in managing a P&L and driving ROI on marketing initiatives.
- Ability to analyze market trends customer data and sales performance to drive informed decision-making.
- Proficiency in CRM software (HubSpot) marketing automation tools and MS Office Suite.
- Strategic thinker with a strong ability to execute and deliver results.
- Innovative and solution-oriented mindset.
- Ability to build and maintain strong relationships with both internal and external stakeholders.
- High level of professionalism integrity and ethical standards.
- Detail-oriented with excellent problem-solving skills.
Benefits of Employment
In addition to excellent career growth opportunities Federal Signal Corporation offers a wide array of benefits including: annual bonus potential insurance (life medical dental vision) paid holidays paid vacation 401(k) with matching contributions and tuition reimbursement. We provide our employees with a smoke-free drug-free workplace.
About Mark Rite Lines Equipment Company a subsidiary of Federal Signal
Mark Rite Lines Equipment Company is a leader in the design and manufacturing of high-quality pavement marking equipment specializing in the production of road striping and maintenance machinery. We serve a wide array of clients including government agencies private contractors and municipalities providing innovative solutions that enhance roadway safety and operational efficiency. Our commitment to quality safety and service excellence has earned us a reputation as a trusted partner in the industry.
About Federal Signal
Federal Signal Corporation (NYSE: FSS) builds and delivers equipment of unmatched quality that moves material cleans infrastructure and protects the communities where we work and live. Founded in 1901 Federal Signal is a leading global designer and manufacturer of products and total solutions that serve municipal governmental industrial and commercial customers. Headquartered in Downers Grove IL with manufacturing facilities worldwide the Company operates two groups: Environmental Solutions and Safety and Security Systems. For more information on Federal Signal visit: .
The Company is an equal opportunity employer. Qualified applicants will not be discriminated against on the basis of and will receive consideration for employment without regard to race color religion national origin sex sexual orientation gender identity age disability genetic information status as a protected veteran or any other protected category characteristic or trait under applicable law. If you require reasonable accommodation in the application process contact Human Resources at.All other applications must be submitted online.
Required Experience:
Director
Employment Type
Full-Time
