Product Marketing Manager (Remote US Based, Austin Preferred)

This position is open to candidates located anywhere in the United States; however we strongly prefer candidates based in or near Austin TX as the role may require periodic in-person collaboration with local team members.

Job Summary:

Were hiring aProduct Marketing Manager to help drive awareness adoption and affinity for our platform. This role is the vital link between product and customertranslating technical capabilities into meaningful benefit-driven stories that resonate. Youll ensure our users feel understood our messaging is sharp and our market presence stays two steps ahead.

As our first dedicated product marketer youll build and lead go-to-market strategies for feature launches deepen our customer segmentation efforts and shape messaging thats clear confident and customer-centered.

Responsibilities:

Product Positioning & Messaging

• Craft messaging that reflects real customer needs and clearly differentiates our product in the market.

• Ensure consistency across our website in-app experiences campaigns and enablement materials.

Go-To-Market Leadership

• Build and own GTM strategies for new product features and updates.

• Collaborate with Product Sales and Customer Success to align messaging and execution across teams.

Customer & Market Insights

• Develop meaningful customer segmentation with Productidentifying what matters most to our core users from solo operators to multi-location businesses.

• Lead marketings voice-of-customer and competitive insight efforts to inform roadmap and positioning.

Enablement & Content

• Create tools that empower our teams: battlecards pitch decks one-pagers FAQs and more.

• Partner with Marketing Managers to deliver compelling product campaigns webinars blogs and educational content.

• Support product adoption through in-app messaging resources and videos in collaboration with Product.

Requirements:

• 36 years of B2B SaaS product marketing experience ideally in SMB or vertical SaaS environments

• A strong communicator who excels at simplifying complex ideas into clear engaging messaging

• Proven GTM leader with end-to-end experience launching products or features

• Comfortable navigating cross-functional collaboration with Product Sales and Customer teams

• Skilled at creating sales collateral and product marketing assets

• Analytical thinker who leverages data to inform decisionseven when its imperfect

• Deeply customer-centric with a drive to create meaningful impact through great software

Nice To Have:

• Experience marketing to small business owners or service-based businesses

• Familiarity with tools like HubSpot Salesforce Chameleon Pendo or Canny

• A passion for animals or a background in the pet-care industry is always a plus!

Excited about this role but dont meet every single requirementStudies have shown that women and other marginalized groups are less likely to apply to jobs unless they meet every single qualification. At Togetherwork we are dedicated to building a diverse inclusive and authentic workplace so if youre excited about this role but your past experience doesnt align perfectly with every qualification in the job description we encourage you to apply anyways. You may be just the right candidate for this or other roles.

The Company offers a comprehensive employee benefits program including:

• Medical dental and vision insurance options
• 100% Employer paid short/long term disability.
• Basic Life
• 401(k) option with 100% company match up to 4%
• Flexible paid personal/vacation time built on mutual trust and accountability.
• 10 sick days annually
• 10 company paid holidays
• 6 weeks paid parental leave
• Pet Insurance
• Medical Travel Benefits
• Infertility Benefits
• Teladoc
• Employee Assistance Program
• Wellness Benefits & Engagement Platform

Inclusion and Diversity:Togetherwork is an Equal Employment Opportunity Employer. We are a company where diverse backgrounds experiences and viewpoints are valued. Togetherwork does not make hiring or employment decisions on the basis of race color religion gender gender identity sex sexual orientation disability veteran status age ethnic or national origin or any other basis protected by all local state or federal laws.

Salary Range Disclosure

The base range represents the low and high end of the Togetherwork salary range for this position. Actual salaries will vary and may be above or below the range based on factors including but not limited to location experience and performance. The range listed is just one component of Togetherworks total compensation package for employees. Other rewards may include discretionary bonuses long term incentives a flexible paid vacation/personal time policy 6 weeks paid parental leave and more.

Salary Range

US Remote: $110000- 125000.00 USD per year

Togetherwork provides integrated software and financial solutions to a wide range of communities and organizations including associations camps unions fraternities & sororities gyms dance studios religious congregations pet services and more.

Our mission-critical tools help our customers manage and grow their communities and enhance the depth and breadth of their member engagement. Our team is united in its desire to help our clients better serve and empower their communities.

This role is supporting our Petcare Vertical Solution: Disclosure Notice Here.