Head of Trade Marketing (m/f/d)
Head of Trade Marketing (m/f/d)
Posted on :
02-08-2025
Employer Active
1 Vacancy
Job Alert
You will be updated with latest job alerts via emailValid email field required
Send jobs
Share
Send me jobs like this
Job Alert
You will be updated with latest job alerts via emailValid email field required
Send jobs
Job Description
About HOLY
- HOLYis the soft drink revolution: With our powdered drinks HOLY Energy HOLY Hydration and HOLY Iced Tea you get amazing taste across 50 flavors while maintaining a good consciencefor your body & the environment.
- Over 2M loyal customers: Started in a shared apartment by three best friends we have scaled to Europes fastest growing consumer brandand our cult-like community the HOLY Squad loves it: 4.6 stars speak for themselves.
- From D2C to Global Omnichannel: In less than four years weve profitably scaled HOLY to more than 150M D2C revenue in DACH FR and the UK. Now scaling our retail business were on an exciting transition to becoming a true omnichannel rocketship.
- We are still just getting started: Backed by the worlds best consumer investors we aim to revolutionize the soft drink industry and build a generational love brand: tastier healthier & more sustainable. Our team of 100 people aims high (Coca-Cola were coming for you!).
About the Position
After profitably scaling our DTC business past 200M HOLY has successfully entered the retail space launching in over 5000 doors across Germany and Austria. Now were ready to level up.
As Head of Trade Marketing youll take full ownership of how HOLY shows up in-store across key markets. From disruptive launches to high-velocity promos and POS activations youll be the engine that drives conversion shopper love and commercial impact in retail.
This is a strategic role with leadership impact perfect for a visionary who wants to be part of one of Europes most disruptive beverage brands that dominate both digital and physical shelves as we challenge industry giants.
Responsibilities:
As Head of Trade Marketing youll take full ownership of how HOLY shows up in-store across key markets. From disruptive launches to high-velocity promos and POS activations youll be the engine that drives conversion shopper love and commercial impact in retail.
This is a strategic role with leadership impact perfect for a visionary who wants to be part of one of Europes most disruptive beverage brands that dominate both digital and physical shelves as we challenge industry giants.
Responsibilities:
- Trade Marketing Strategy Ownership across Germany Austria and the UK translating brand strategy into disruptive localised sell-in/sell-out concepts.
- Team Leadership of Trade Marketing Managers and external partners; driving executional excellence and fostering strong cross-functional collaboration (Sales Brand Supply Chain).
- Scalable Activation Playbook Development including promo mechanics modular POS materials and a repeatable approach to new launches (e.g. Ice Tea Limited Editions UK roll-out).
- Category Penetration Maximization through collaboration with key accounts and field sales to improve shelf presence secondary placement and in-store theatre.
- Budget Management for promo & retail media per market and channel; ensuring trade marketing effectiveness and high ROI across touchpoints.
- Sales Partnership Excellence through compelling toolkits and presentations establishing a repeatable best-in-class launch playbook.
- Data-Driven Performance Optimization through analysis of campaign and promo performance (retail media rotation ROI) and strategic adjustments.
About You
- Proven leadership in Trade Marketing Shopper Marketing or Retail Marketing within the FMCG space (ideally food or beverage).
- Strong background in omnichannel environments collaborating with national retailers and field sales as well as across brand or performance marketing teams.
- Hands-on builder mentality with a sharp eye for detail and excellence in execution.
- Deep understanding of shopper psychology and category dynamics with the ability to win both hearts and shelf space.
- Strategic mindset combined with pragmatic execution capable of zooming out to design systems and zooming in to make a display stand out.
- Fluency in German and English both written and spoken.
Our Offering
In todays job market A-players have many options to choose from. As part of our offer we prioritise providing a productive working environment and opportunities for addition to competitive compensation including company shares you can expect:
- A successful and growing company: Join a company that has been growing profitable and quickly for the last 36 months and have raised a series B while many other e-commerce companies are struggling.
- Huge impact and career growth: Enjoy huge impact and hence explosive career growth build your own market and shape HOLYs internationalisation in a top market
- Awesome team: Join an awesome team of colleagues who are ambitious funny down-to-earth and authentic. Get to know us and see for yourself!
- Top product: Marketing is important but a good product is essential. Our differentiated soft drinks have won over customers. Check out our Trustpilot reviews or contact us for free samples.
- Future of e-commerce: Be part of the future of e-commerce and help set new standards in many areas. Work with the best minds in the industry.
- Startup culture: Join a startup culture that values flat hierarchies fast pace and personal development. With us you can make a real impact.
- Competitive comp: Strong salary equity package additional benefits.
- Perfect setup: Enjoy a perfect setup that includes all the requirements of a modern employer such as a central office in Berlin Prenzlauerberg flexible working hours and much more.
The Process
Were growing fastand were ready for you to start as soon as possible. That said were also patient enough to wait for the right person. Quality beats speed.
- Intro Call: A 30-minute screening with Luca our Talent Partner. Youll talk about HOLY the role your experience and whether our expectations align.
- Hiring Manager Interview: Youll meet Ben our Director of Retail.
- Case Study & On-Site Interview: Once the first interviews go well youll receive a short case study to complete at home and come into our Berlin HQ to discuss it. Youll also meet your team.
- Founder Interview with Matze: As a strong cultural fit is important to us you will have a final meeting with Matze one of our HOLY Founders. This gives both you and us the opportunity for a final check.
- Offer & Decision: If everything aligns well make you an offer and look forward to building HOLY together.
Any questions or concerns
If you have any questions or feedback please send an email to .
About us
Holy Energy GmbH (HOLY)
Saarbrcker Str. 37
10405 Berlin
Disclaimer
EN: Holy Energy GmbH is an equal opportunity workplace and is devoted to providing equal employment opportunities regardless of race color ancestry religion sex national origin sexual orientation age citizenship marital status disability or gender identity. If you have a specific need that requires assistant in the application process please reach out to our People Team at .
DE: Holy Energy GmbH ist ein Arbeitgeber der Chancengleichheit frdert und sich dafr einsetzt gleiche Beschftigungsmglichkeiten unabhngig von Herkunft Hautfarbe Abstammung Religion Geschlecht Nationalitt sexueller Orientierung Alter Staatsbrgerschaft Familienstand Behinderung oder Geschlechtsidentitt zu bieten. Wenn du spezielle Bedrfnisse hast die Untersttzung im Bewerbungsprozess erfordern wendest du dich bitte an unser People Team unter .
Saarbrcker Str. 37
10405 Berlin
Disclaimer
EN: Holy Energy GmbH is an equal opportunity workplace and is devoted to providing equal employment opportunities regardless of race color ancestry religion sex national origin sexual orientation age citizenship marital status disability or gender identity. If you have a specific need that requires assistant in the application process please reach out to our People Team at .
DE: Holy Energy GmbH ist ein Arbeitgeber der Chancengleichheit frdert und sich dafr einsetzt gleiche Beschftigungsmglichkeiten unabhngig von Herkunft Hautfarbe Abstammung Religion Geschlecht Nationalitt sexueller Orientierung Alter Staatsbrgerschaft Familienstand Behinderung oder Geschlechtsidentitt zu bieten. Wenn du spezielle Bedrfnisse hast die Untersttzung im Bewerbungsprozess erfordern wendest du dich bitte an unser People Team unter .
Required Experience:
Director
Employment Type
Full-Time
Key Skills
Report This Job
Disclaimer: Drjobpro.com is only a platform that connects job seekers and employers. Applicants are advised to conduct their own independent research into the credentials of the prospective employer.We always make certain that our clients do not endorse any request for money payments, thus we advise against sharing any personal or bank-related information with any third party. If you suspect fraud or malpractice, please contact us via contact us page.
