Email Marketing Manager

At Vacatia were not just redefining hospitality were transforming how guests experience travel. As a leader in hospitality and resort management we combine innovation guest-centric service and operational excellence to create unforgettable stays that inspire loyalty and growth. Now were seeking a strategic and results-drivenEmail Marketing Managerto elevate our guest communications and drive revenue across our growing portfolio.

Why Youll Love Working at Vacatia

• Innovate with Purpose:Youll build automated personalized email journeys that connect with guests at every stage from dreaming about their trip to booking their next stay.
• Impact You Can See:Your campaigns will drive direct bookings strengthen brand loyalty and deliver measurable business results.
• Collaborative Culture:Work cross-functionally with Revenue Sales Brand and Technology teams to develop integrated campaigns that align with occupancy and revenue goals.
• Growth and Ownership:Be empowered to own the email channel strategy implement new technologies and leverage data to create best-in-class guest communications.
• A Brand That Cares:Our mission is centered on creating exceptional experiences for our guests owners and associates and your work will be at the heart of that impact.

Your Impact

• Develop and manage high-impact email marketing campaigns to promote Vacatias rental properties across multiple regions
• Build automated journeys in Salesforce Marketing Cloud including welcome series booking confirmations win-back campaigns and personalized offers
• Write compelling copy and collaborate with creative teams to produce engaging conversion-focused emails
• Use segmentation and personalization to drive targeted messaging that increases engagement and bookings
• Analyze campaign performance including open rates click-through rates conversions and revenue impact providing actionable insights to optimize results
• Conduct A/B testing on subject lines creative offers and send times to continuously improve performance
• Collaborate with cross-functional teams to ensure campaigns align with occupancy needs revenue targets and seasonal initiatives
• Leverage CRM data and guest insights to refine targeting strategies and build cohesive cross-channel campaigns
• Stay current on hospitality marketing trends guest behaviors and best practices in lifecycle marketing
  

What You Bring

• 4 years of experience in email marketing strategy execution and optimization ideally within hospitality travel or property rentals
• Proven expertise in Salesforce Marketing Cloud including Journey Builder email deployment and CRM integration
• Strong copywriting skills with the ability to craft engaging brand-aligned messaging
• Experience leveraging cross-platform marketing to create cohesive full-funnel campaigns
• Analytical mindset with the ability to translate data into strategic recommendations
• Proficient experience with Google Analytics
• Excellent project management organizational and communication skills
• Ability to manage multiple campaigns simultaneously in a fast-paced collaborative environment
• Understanding of revenue management concepts booking funnel dynamics and guest lifecycle marketing strategies is a plus

Join Vacatia and Make Every Message Matter

If youre ready to create meaningful guest connections through data-driven innovative email marketing we want to hear from you. Apply now to join a company that values excellence collaboration and making every moment matter.Apply today and lets reimagine hospitality marketing together.