Chief Retail & Marketing Officer
Chief Retail & Marketing Officer
Posted on :
31-07-2025
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1 Vacancy
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Monthly Salary
Not Disclosed
Salary Not Disclosed
Vacancy
1 Vacancy
Posted on :
31-07-2025
Job Description
Chief Retail & Marketing Officer
Our mission is to create exceptional experiences for our customers that help them achieve their dreams and we seek extraordinary individuals with the talent and passion to help us bring those dreams to life.
Are you looking for a fulfilling career with a dynamic company culture growth opportunities and the chance to make a real impact At North American Savings Bank (NASB) we pride ourselves on delivering top-notch customer service and financial solutions to support our customers achieve their dreams whether its buying their first home or planning for retirement. We believe exceptional customer service starts with an outstanding work culture that rewards hard work provides the right tools for success and values a healthy happy team. With over 92 years of success and continued growth NASB is seeking new team members eager to grow with us!
Wearecurrently looking for an Chief Retail & Marketing Officer to join our Executive teams.
Job Summary
The Chief Retail & Marketing Officer is responsible for the strategic leadership and operational oversight of the banks retail network and marketing functions. This executive drives branch performance customer experience digital and in-person channels and integrated marketing and brand strategies. The role is central to accelerating growth customer acquisition efforts and expanding brand presence across all markets especially in support of the banks national Non-QM lending platform.
This results-driven leader will simplify acquisition strategies enhance high-impact marketing channels and develop a scalable retail footprint focused on cost-effective funding. The role carries full P&L accountability and directly supports the growth and profitability of the banks dual-market approach: national lending (Non-QM CRE Construction/Development) and locally sourced core deposit gathering through the banks retail branch network.
What you can expect to work on
Customer Acquisition Non-QM Lending
- Drive aggressive diversification expansion and optimization of acquisition channels for Non-QM lending the banks highest priority growth engine.
- Leverage digital targeting referral partnerships and scalable lead-generation platforms focused on qualified borrowers aligned with credit standards.
Deposit Strategy Retention & Alternatives
- Develop strategies to grow deposits deepen relationships and improve branch efficiency and profitability.
- Oversee competitive customer-centric retail product offerings.
- Modernize the branch model to retain high-value customers and attract low-cost relationship-driven core deposits.
- Explore alternative funding channels including digital or non-traditional sources to supplement branch-based deposits at a competitive cost of funds.
Strategic Leadership & Execution
- Design and execute a refreshed retail and marketing strategy aligned with enterprise goals.
- Lead cross-functional initiatives in acquisition brand visibility funding cost optimization and lead generation.
- Align execution with strategic plans measuring against key financial and operational benchmarks.
Marketing & Brand Strategy
- Focus the Marketing team on fewer higher-ROI campaigns.
- Build a national brand centered on the banks culture and lending strengths particularly in investment real estate.
- Develop and refine strategies for SEO paid media content referrals partnerships and digital platforms.
Retail Deposit Oversight
- Lead all customer-facing retail operations across branches and digital channels.
- Improve branch performance by enhancing service consistency relationship depth and operational efficiency.
Lending Channel Support
- Collaborate with lending leaders to grow Non-QM and support construction/development loans through strategic borrower engagement.
- Expand national loan volume of Non-QM lending via scalable digital platforms and high-quality referral sources.
Leadership
- Strategic Vision & Execution: Deliver focused strategies aligned with measurable KPIs.
- Team & Culture: Build high-performing teams foster accountability and promote a culture of innovation and discipline.
- P&L Ownership: Manage the marketing and retail P&L with an emphasis on growth efficiency and disciplined investment.
What you offer us
- Bachelors degree in Business Marketing Finance or related field (MBA or advanced degree preferred).
- Minimum 15 years of progressive leadership experience in retail banking marketing or financial services; at least 5 years in an executive role.
- Experience in senior financial or operational leadership within a complex or regulated environment.
- Prior executive experience (e.g. CMO CRO COO) and participation on an Executive Leadership Team preferred.
- Proven success leading cross-functional teams and driving P&L performance.
- Deep understanding of deposit operations customer experience digital marketing and modern banking trends.
- Preference for candidates with experience developing and managing scalable online deposit strategies.
Ideal Candidate Profile
- Prior experience as a CMO CRO COO or similar role at a regional or national financial institution.
- Demonstrated success in building marketing teams and executing measurable digital and traditional campaigns.
- Working knowledge of Non-QM lending real estate finance deposit strategies and digital acquisition tools.
- High emotional intelligence collaborative leadership style and the ability to drive transformation across legacy and modern platforms.
- Experience in brand repositioning core funding strategies and cost-conscious growth initiatives strongly preferred.
Work Environment
- This position is based in our KCMO corporate office primarily in-office with flexible Friday work-from-home.
- Occasional business travel.
Physical Requirements:
- Ability to lift/carry up to 25 pounds occasionally.
- Ability to remain stationary (sitting or standing) for prolonged periods.
- Ability to conduct keyboard/computer work for extensive periods.
- Ability to communicate clearly (understand/be understood) with customers in person or over the phone/computer.
What we offer you
NASB offers competitive compensation and excellent benefits packages including:
- Comprehensive health insurance options including medical dental and vision coverage.
- 401(k) retirement plan with immediate employer match.
- Generous paid vacation sick and personal days. Plus enjoy a bonus day off for your birthday!
- Exclusive mortgage and banking benefits.
- Paid holidays volunteer time off and free parking at NASB facilities.
- Employee referral bonuses and internal training programs to help reach your career goals.
If you have any questions please contact .
Note: This job description should not be construed to imply that these requirements are the exclusive standards of the position. The employer has the right to revise this job description at any time. North American Savings Bank (NASB) is an Equal Opportunity/Veterans/Disabled employer.
Required Experience:
Chief
Employment Type
Full Time
Key Skills
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