Sr. Analyst, Social Media Analytics

Relocation Assistance Offered Within Country
Job Number#167988 - Mumbai Maharashtra India

Who We Are

Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specialising in Oral Care Personal Care Home Care Skin Care and Pet Nutrition. Our products are trusted in more households than any other brand in the world making us a household name!

Join Colgate-Palmolive a caring innovative growth company reimagining a healthier future for people their pets and our planet. Guided by our core valuesCaring Inclusive and Courageouswe foster a culture that inspires our people to achieve common goals. Together lets build a brighter healthier future for all.

Title: Senior Analyst

Brief introduction - Role Summary/Purpose:

• Join our analytics team at Colgate-Palmolive where youll focus on social media and eCommerce data. Use your analytical skills to monitor risk track trends measure campaign effectiveness and provide insights that help us improve our digital presence and online customer experiences.

• This is a collaborative hands-on role where youll need to be great at social media digital analytics and managing data. Plus strong communication with stakeholders is key!

Responsibilities:

• Monitor analyze and report on brand reputation risks sentiment influencer activity and the effectiveness of social media campaigns across multiple digital channels.

• Support senior management by providing risk and issue reports with key metrics and insights for strategic decisions.

• Support internal teams on social media and digital data management driving continuous process improvements and automation.

• Generate and deliver clear data-driven reports either directly or from eCom lead (eg: from 3rd party sources CIQ or Profitero) using visualization tools in Looker Studio / DOMO / Sigma to communicate key findings trends and actionable recommendations.

• Collaborate with global and local teams to deliver data solutions integrate media performance data and support advanced analysis using Snowflake GA4 - extracts from relevant 3rd party platforms to provide to Analytics Partners for Marketing Mix Modeling A/B tests etc.

• Stay up to date on relevant data privacy regulations (such as General Data Protection Regulation - GDPR) and ensure compliance in all digital and data activities.

• Work on different datasets & systems (Marketing Customers Product masters Finance Digital Point of Sales) and link the business rationales to develop & support Insights and Analytics

• Build & support standard Business evaluation Trackers & Dashboards per agreed to SLAs and respond to ad hoc requests for reporting and first level analysis

• Data Quality and Sanity is essential so validating the data trackers and dashboards is prime

• Communicate and coordinate with Divisions and subsidiaries as part of investigation and resolution of discrepancies

• You will engage with Business teams in Corporate Divisions Hub (Cluster of Countries) and countries to understand business requirements and collaborate on solutions

• Work with Internal Analytics teams & Information technology teams to learn and advance on developing sustainable and standard reporting trackers

• Partner with external data vendors to ensure timely data availability with appropriate data sanity

• With constantly evolving business environment you will find out different ways to tackle the business problem through Analytical solutions (Data transformation Data Visualization Data Insights)

Required Qualifications:

• Graduate in Mass Media Management Studies Data Science Business Analytics Marketing or a related field.

• Minimum 2-3 years experience working in Data Insights / Analytics role

• Proficient with social media management/monitoring tools and digital analytics platforms; strong Excel and Google Workspace skills.

• Should have worked in a client facing / stakeholder management role to understand business needs and draw hypothesis

• Working knowledge of consumer packaged goods industry

• Ability to Read Analyze and Visualize data

• Effective Verbal & Written Communication for Business engagement

• Excellent presentation/visualization skills

Preferred Qualifications:

• Knowledge of Data Transformation tools - R/Python Snowflake

• Working knowledge of visualization tools like Tableau DOMO Lookerstudio Sigma

• Created/worked on automated Insights solution

• Worked on Competition Intelligence solutions like Emplifi Brandwatch Sprinklr Talkwalker Synthesio Profitero Stackline SEMrush SimilarWeb Salesforce Marketing Cloud

• Understanding of Colgates processes and tools supporting analytics (for internal candidates)

• Willingness and ability to experiment with new tools and techniques

• Good facilitation and project management skills

Our Commitment to Inclusion
Our journey begins with our peopledeveloping strong talent with diverse backgrounds and perspectives to best serve our consumers around the world and fostering an inclusive environment where everyone feels a true sense of belonging. We are dedicated to ensuring that each individual can be their authentic self is treated with respect and is empowered by leadership to contribute meaningfully to our business.

Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race colour religion gender gender identity sexual orientation national origin ethnicity age disability marital status veteran status (United States positions) or any other characteristic protected by law.

Reasonable accommodation during the application process is available for persons with disabilities. Please complete this request form should you require accommodation.

#LI-Hybrid