Manager- Performance Marketing Ecommerce
Manager- Performance Marketing Ecommerce
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Job Description
Position Title:Manager- Performance Marketing Ecommerce
Position Type: Regular - Full-Time
Requisition ID:37163
We are passionate about food. But were even more passionate about our People!
About the role:
Were looking for a data-driven creative and execution-focused Manager - Performance Marketing to lead customer acquisition retention and revenue growth across quick commerce platforms like Blinkit Zepto Instamart and others. This role will be key to scaling our CPG brands digital shelf presence through high-ROI campaigns and strategic on-app activations with major eCommerce partners.
You will plan execute and optimize paid marketing initiatives across digital channels to drive traffic conversions and revenue. A strong focus will be placed on customer retention frequency and lifecycle value with tailored strategies to engage first-time users win back inactive users and nurture high-value cohorts.
Roles and Responsibilities & Key Deliverables:
Strategy and Planning:
- Define and lead the digital growth roadmap for key eCommerce partners (Blinkit Zepto Swiggy etc.).
- Develop and implement full-funnel marketing strategies that support rapid customer acquisition and retention.
- Identify and test new customer acquisition channels (affiliate influencer referral etc.).
- Collaborate with the broader marketing team (SEO content social media) to ensure integrated campaign execution.
Campaign Management & Execution:
- Manage and optimize On App performance marketing campaigns across various customers Blinkit/Swiggy/Zepto/ Flipkart etc.
- Responsible for Developing & executing compelling ad copy creatives and landing page experiences that drive conversions in liaison with our digital marketing team.
- Implement and manage tracking and attribution models to accurately measure campaign performance.
- Own performance metrics: CAC ROAS LTV AOV and conversion rate.
- Leverage customer platform tools for A content sponsored listings and in-app placements.
Data Analysis & Reporting:
- Monitor analyze and report on key performance indicators (KPIs) such as CPA ROAS conversion rates click-through rates and customer acquisition cost.
- Utilize analytics platforms (e.g. Google Analytics platform-specific dashboards) to extract actionable insights and identify areas for improvement.
- Reviewing monthly performance reports with the customer team to optimize costs and drive actional insights for future events.
- Build dashboards and reporting tools to track KPIs and partner performance.
- Conduct A/B testing and experimentation to optimize campaigns and improve conversion rates.
Merch & Activations Planning:
- ;Build a roadmap for building relevant events and BAU marketing for Ecommerce customers.
- Explore and test new assets and tactics to drive incremental growth.
- Work closely with the product and merchandising teams to align marketing efforts with product launches and promotions.
Off App Collaborations:
- Work with digital marketing team to develop and implement robust strategies for Collaborative Ads leveraging customers First Party Data including the creation of affinity cohort-based campaigns to enhance conversion rates.
- Collaborate with customers to develop impactful digital video campaigns during festive seasons utilizing First Party Data to precisely target audiences and drive brand awareness.
- Collaborate on influencer marketing initiatives and manage customer-facing social media presence to increase engagement and drive traffic to McCains landing pages.
Vendor Management:
- Manage and nurture relationships with external agencies and vendors to support campaign execution and overall business goals.
- Monitor and evaluate vendor performance monthly ensuring delivery against agreed-upon KPIs and service-level objectives.
Commercial Hygiene:
- Closely work with Internal Finance Associate and Customers finance function to drive reconciliations as per the agreed commercials for rolling out marketings plans.
- Quarterly signoff of NDC with customers and ensuring timely approvals of claims as per terms.
About You:
- MBA (Marketing ) with work experience- 5-8 Years in FMCG Ecommerce & Performance marketing
- Digital Marketing Knowledge is a must to have & working in Q-com/handling Q-com is added advantage
- Ability to analyze data to extract meaningful business insights
- Strong business planning and presentation skills
- Ability to identify Growth opportunities and convert to business results.
Apply Now if you are looking to be part of a flourishing and energetic environment! Join a recognized brand known throughout households across the globe!
McCain Foods is an equal opportunity employer. As a global family-owned company we strive to be the employer of choice in the diverse communities around the world in which we live and work. We recognize that inclusion drives our creativity resilience and success and makes our business qualified applicants will receive consideration for employment without regard to race religion color national origin sex age veteran status disability or any other protected characteristic under applicable law.
McCain is an accessible employer. If you require an accommodation throughout the recruitment process (including alternate formats of materials or accessible meeting rooms) please let us knowand we will work with you to find appropriate solutions.
Your privacy is important to us. By submitting personal data or information to us you agree this will be handled in accordance with McCains Global Privacy Policyand Global Employee Privacy Policy as applicable. You can understand how your personal information isbeing handled here.
Required Experience:
Manager
Employment Type
Full Time
