Associate Manager, Omni Channel Customer Marketing
Associate Manager, Omni Channel Customer Marketing
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$ 126456 - 126456
1 Vacancy
Job Description
SC JOHNSON IS A FIFTH-GENERATION FAMILY COMPANY BUILT ON THE SPIRIT OF OUR PEOPLE. We have been leading with purpose for over 130 years building iconic brands that win the hearts and minds of consumers such as Raid Glade Ziploc and more in virtually every country around the world. Together we are creating a better future for the planet for future generations and for every SCJ team member. Join our winning team of Wave Makers and Go Getters and help us write the next chapter in the SCJ story.
The Companys Total Rewards package is at or above industry levels. The expected base salary range for this position is between 96348.00 USD - 126456.75 USD. Job related skills experience education and location will be considered in setting actual starting base addition to your base salary and depending on job level eligibility and performance a total package may include profit sharing a short-term incentive and/or long-term incentives. As a family company benefits are a key piece of our Total Rewards package as well and were proud to provide a comprehensive competitive and differentiated benefits program that our people and their families value.ABOUT THE ROLE
The Associate OmniChannel Marketing Manager is a key role responsible for assisting in the development and execution of integrated marketing strategies/plans that drive sales and grow market share for our Home Cleaning products within critical customers and classes of trade. For their assigned customer/class of trade this individual will serve as the primary Omni marketing liaison between our internal teams (brand sales product development) to ensure seamless execution of marketing programs across both in-store and online channels. The Associate Omni Channel Marketing Manager will possess a foundational understanding of the retail landscape and a proven track record of contributing to and executing successful integrated omnichannel marketing campaigns that deliver measurable results. This role requires a collaborative thinker with good communication organizational and analytical skills.
KEY RESPONSIBILITIES
Support OmniChannel Marketing Strategies:
- Assist in creating & executing successful omni marketing plans aligned with brand/sales goals & objectives.
- Support in understanding retailer-specific goals promotions and customer/shopper insights.
- Contribute to leveraging shopper marketing opportunities (i.e. in-store online/retail media social email).
- Support the management of Omni Marketing budgets for optimal ROI/ROO (Return On Objective).
- Assist in analyzing market trends & competitor activity to identify growth opportunities.
- Support the activation of portfolio Price Pack Architecture (PPA) in partnership with NRM and Finance.
Support In-Store Marketing Management:
- Assist in the development & execution of unique bold and impactful in-store marketing programs.
- Support Omni creative briefing inputs.
- Collaborate with sales teams for integrated and flawless in-store execution.
- Assist in analyzing in-store performance (along with other 360 programs) to optimize future programs.
Support Online Marketing Management:
- Assist in the development & execution of online marketing campaigns.
- Support the creation of content matrix for asset adoption.
- Contribute to PDP brief writing for NPDs.
- Support the management of the Digital Shelf.
- Stay current on e-commerce digital trends & best practices.
Collaboration & Communication:
- Provide support for Sales and Distribution and Trade and Merchandising from an Omni/Shopper perspective.
- Provide Shopper Insights to brief customer/channel specific retail needs in Media 2 Cart planning.
- Serve as resource on Shopper/Retailer insights for Omni Strategy Manager in Packet (Sell-In Story) development & refresh.
- Collaborate with internal teams seeking and representing the voice of the Shopper (Brand Sales CIBA finance Supply) for aligned/integrated execution.
- Support the management and fostering of strong relationships with external agencies and partners (e.g. creative media retail media agencies) to drive campaign execution and innovation.
- Assist in communicating Omni Marketing plans results & insights to internal/external stakeholders.
- Assist in managing tracking and optimizing Omni Marketing Budgets.
- Support preparation for and attend Line Reviews and T2T support.
Performance Analysis & Reporting:
- Assist in tracking & analyzing campaign performance; contribute to regular reports & insights.
- Help identify areas for improvement & recommend optimizations.
- Utilize data analytics to measure ROI & identify key trends where possible.
- Support the interpretation and application of insights from Marketing Mix Modeling (MMA) and other advanced analytics to inform future strategy and budget allocation.
Competitive Analysis:
- Assist in analyzing customer growth strategy and priorities within the commerce landscape.
- Monitor competitor activities to identify opportunities and threats.
- Assist in analyzing competitor marketing strategies and tactics.
- Contribute to developing competitive strategies to differentiate our products and brands.
REQUIRED EXPERIENCE YOULL BRING
- Bachelors degree in marketing Business Administration or a related field.
- 3-5 years of experience in marketing or sales with a focus on shopper/omnichannel marketing within the CPG industry.
- Proven track record of contributing to and executing successful marketing campaigns that drive sales and grow market share.
- Experience working with retail customers.
- Experience supporting marketing budgets and analyzing ROI.
- Foundational understanding of retail marketing principles and best practices.
- Legally authorized to work in the United States.
PREFERRED EXPERIENCES AND SKILLS
- You are strongly curious and a self-starter who is both resourceful and scrappy
- You have foundational Omni Marketing knowledge and can support integrating shopper marketing efforts across online/offline channels to create a seamless customer experience.
- You possess some retailer-specific knowledge and are building an understanding of assigned retailer/channels marketing programs platforms and customer base.
- You like to analyze data identify trends and contribute to data-driven decisions.
- Youre a strong communicator with good written and verbal communication skills and can present information clearly and concisely.
- You are collaborative and have an ability to work effectively with cross-functional teams and build strong relationships with internal and external stakeholders.
- Youre known for good Project/Budget Management skills and can manage multiple tasks simultaneously and meet deadlines while supporting marketing budgets and tracking ROI.
- You are eager to learn about data-driven targeting/marketing and understanding marketing analytics tools (e.g. Google Analytics Adobe Analytics).
- You have basic familiarity with retailer-specific marketing platforms and can provide support for annual JBP negotiation (Retail Media Networks).
JOB REQUIREMENTS
- Full-time on-site position in Racine office.
- Occasional travel may be required to visit customer headquarters attend industry events and meet with vendors. (5-10%)
- Remote work is available once a week for eligible employees.
- This position is eligible for domestic relocation.
BENEFITS AND PERKS
SC Johnsons total compensation packages are at or above industry addition to salary total packages may include bonuses long-term incentives matching 401(k) contributions and profit sharing based on company profitability job level and years of service. As a family company were committed to providing benefits such as subsidized health care plans maternity/paternity/adoption leave flexible work arrangements vacation purchase options recreation and fitness centers childcare counseling services and more.
Inclusion & Diversity
Were a global business with people from every culture ethnicity race religion gender identity sexual orientation age and ability. We recognize the breadth of human experience and we work to celebrate it. It is our goal to build a diverse inclusive and supportive work environment where all people can thrive.
Were committed to ongoing efforts that help us attract hire and retain diverse talent who want to build a positive inclusive environment. Read more about our ongoing initiatives at Together
At SC Johnson we strive to create a positive inclusive and unique workplace. We strongly believe SCJ people are able to achieve their best when they can collaborate and work together in person.
Equal Opportunity Employer
The policy of the Company is to ensure equal opportunity for all qualified applicants and employees without regard to race color religion gender marital status sexual orientation national origin ancestry age gender identity gender expression disability citizenship pregnancy veteran status membership in any active or reserve component of the U.S. or state military forces genetic history or information or any other category protected by law.
Accommodation Requests
If you are an individual with a disability and you need an accommodation or other assistance during the application process please call our Human Resources department at or email your request to . All qualified applicants are encouraged to apply. Download the EEO is the Law posterfor more information.
Required Experience:
Manager
Employment Type
Full-Time
