Category Manager & Trade Marketing Lead Manager

Position Title: Category Manager & Trade Marketing Lead Manager

Position Type: Regular - Full-Time

Position Location: Eschborn

Grade:Grade 05

Requisition ID:37234

In every role McCainers are ambitious curious and passionate about creating exceptional work experiences - together. With a customer-first mindset we make doing business with McCain easy.

Job Purpose:

Where youll work: Eschborn Germany

Report to: Sales Director Retail DACH & Central Europe.

Team Leadership: Managing a team of 3-4 professionals across Category Management and Trade Marketing

Key responsibilities:

Development of Category Vision & build CM expertise

• Cascade the overall company global and EMENA vision down to the Geman market in leveraging overall and market specific research to define a compelling category vison for both segments frozen potato and appetizers
• Develop customer specific Cat Strategies in collaboration with the customers
• Build the internal CM knowledge at KAM Sales Force teams as well as be the main sparring partner for EMENA CM
• Lead customer CM projects and act as neutral counterpart side by side with KAMs in customer interactions
• Conduct shopper and planogram studies to improve the categories visibility

TM shopper activation and trade support

• Develop compelling effective and goal serving trade promos shopper activation initiatives (couponings overall national POS promos individual customer promos/regional promos POS material and consumer incentives retail media and much more)
• Develop compelling selling stories for innovations and our commercial plans (yearly discussion decks) to trade in collaboration with Marketing and KAM

Market knowledge

• Shopper expert identifying consumer trends in all channels (hyper- and supermarkets proxi stores E-commerce)
• Analysis of the category performance including competition based on sell-out date and consumer panels
• Strong knowledge of customer priorities/strategies

Value Creation

• Foster strong relationship and collaboration ship with key accounts (customers)
• Optimize the category profitability by working on the Product/Customer/Channels Mix
• Implementation and management of McCains Promotional Strategy
• Roll-out the category strategy (Demand Spaces) into applicable planogram for customers.
• Supporting the whole process of launching new products from target setting analyzing customer potential and follow-up plans.
• Works in close relationship with Key Account Managers Marketing & Field team

Reporting activities

• Establish a state of the art category analysis structure with trade and consumer panel base
• Monitors the performance of national customers through regular assessment of activities and reports management the relative information and the required action plans.

Team Management

• Role within the inner leading circle with Marketing lead KAM Lead Sales Force Lead Sales Coordination
• Provide clear direction mentorship and ongoing professional development for the CM/TM team
• Support the professional development of team members by offering mentorship coaching and training opportunities.
• Monitor the performance of individual team members against targets and KPIs providing regular feedback and performance reviews.
• Implement strategies to motivate the team to achieve sales targets and drive revenue growth.
• Foster a high-performing motivated and collaborative team environment

Key Qualifications and Experience:

• University degree in Economics Business Administration Marketing or related field.
• Minimum 5 years of experience in Category Management and Trade Marketing ideally within the FMCG sector and a multinational brand environment.
• At least 3 years of Category Management experience and GS1 CM certification (required).
• Proven experience in trade marketing or marketing roles.
• Strong analytical skills; adept at interpreting data and insights to inform business decisions.
• Advanced proficiency in Microsoft Excel PowerPoint ideally Power BI and retail analytics tools (e.g. Circana YouGov).
• Fluent in English (written and spoken); native or business-fluent German required.
• Deep understanding of food industry trends regulations and consumer preferences is highly desirable.
• Minimum 3 years of leadership experience.
• Empathetic performance-driven and people-oriented leadership style.
• Agile innovative resilient and aligned with McCain Leadership principles.
• Excellent negotiation and communication skills with a proven ability to build successful partnerships.
• Strong strategic thinking and customer-centric mindset.
• Effective communication and presentation abilities.

Whats in it for You

• Opportunity to join a global iconic brand and a high-performing supportive team.

• A varied and responsible job in an effective and international team with flat hierarchies.

• Opportunity to join a global iconic brand and a high-performing supportive team.
• Employment contract and stable employment (permanent role)

• Local benefit (Health and Pension insurance).

• Support of the supervisor and team in professional adaptation
• Great opportunities for professional growth and development
• Partial working from home is possible
• Friendly atmosphere

Join McCain Family! Apply now.

About McCain.

Click Here to learn more about McCain and how we provide you with opportunities to make an impact that matters.

Leadership principles.

At McCain our leadership principles guide how we engage with customers collaborate as a team and achieve success. We focus on understanding customer needs driving innovation empowering people and taking ownership to clear obstacles and deliver results.

The McCain experience.

We are McCain. This statement is a testament to our collective strength and our individual value. Your contributions play a vital role in our success. Our winning culture is rooted in authenticity and trust empowering us to bring out the best in one another. Here youll find opportunities to learn grow and thrive. Join us and experience why were better together.

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McCain Foods is an equal opportunity employer. As a global family-owned company we strive to be the employer of choice in the diverse communities around the world in which we live and work. We recognize that inclusion drives our creativity resilience and success and makes our business qualified applicants will receive consideration for employment without regard to race religion color national origin sex age veteran status disability or any other protected characteristic under applicable law.

McCain is an accessible employer. If you require an accommodation throughout the recruitment process (including alternate formats of materials or accessible meeting rooms) please let us knowand we will work with you to find appropriate solutions.

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Job Family:Sales
Division:Continental Europe
Department:Category Management
Location(s): DE - Germany : Hesse : Eschborn

Company:McCain GMBH