Head of Content and PR
Head of Content and PR
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Not Disclosed
Salary Not Disclosed
1 Vacancy
Job Description
Castore exists for one single reason to make athletes better. Our ethos is built upon the philosophy of BETTER NEVER STOPS an ideal deeply infused in our DNA and something we strive to live every single day. We utilise advanced engineering and unique technical fabrics to create the highest quality sportswear in the world for athletes who demand the very best. Designed with a passion for innovation with specialist features to help to optimise athletic performance in all conditions.
The founders vision is to build Castore into a brand respected across the globe for a deep and unrelenting commitment to engineering the highest quality sportswear in the world with no stone left unturned in its search for innovation and performance enhancement.
The sportswear market has been dominated by a small clique of mass-market brands and the vision is for Castore to be a premium alternative to these the natural brand of choice for discerning athletes who demand the very best.
The Role
As a dynamic leader and a creative do-er you will relish the opportunity to get your hands on some of sports most iconic partnerships and a fast-growing sports brand.
This role is accountable for creating Castores always-on content creation from strategy to execution. Youll take a channel agnostic view to content ideation and a multi-channel approach to tailoring your execution for a broad set of owned earned & paid channels.
With a wealth of content opportunities through our sponsorship contractual rights you will identify and capture rich content which does our brand partnerships justice.
You will create and own the implementation of a content calendar delivering output that aligns to our brand narratives and use performance data to iteratively shape improvements.
You are a natural teammate working hand-in-glove with your peers in brand management sports marketing CRM performance marketing product creative & production. You know how to collaborate how to pitch ideas how to set the bar and above all how do deliver brilliant content output.
You are an obsessed sports fan and most likely the one person in the team who knows the seasonal fixture list better than anyone. As our chief storyteller this is an essential trait you are our finger on the pulse of sports culture.
From social feeds and PR headlines to brand & product campaigns you will implement and manage a unified insight-driven content strategy that reaches engages converts and inspires advocacy. Youll lead the delivery of PR Social and Influencer strategies while collaborating closely with other marketing product and community stakeholders to scale what works.
Critically you will deliver compelling content across the full customer journey ensuring synergy across all channels and grows the current Castore social base at speed.
Its important to note that Castore is a fast-paced company and sports marketing content creation & posting regularly spans weekends (as is the nature of sport). In return for your commitment at weekends we will always endeavour to help you get time back to balance work & personal life during the week.
Responsibilities
- Support the Marketing Director to lead in the development of a rich content strategy that drives brand visibility engagement and supports conversion.
- Define what great content looks like for our brand ultimately cracking the formula for content that performs and earns advocacy
- Experiment across formats and mediums (video social editorial) to find what resonates with different audiences across different channels.
- Champion storytelling excellence across all touchpoints including social PR emails journal and more.
- Demonstrate and measure the business impact of content with a clear link to commercial objectives.
- Support the Marketing Director to set the Castore Social strategy - Maintain an active and engaging Always-on social strategy
- Develop and manage the Castore Influencer & Seeding programme
- Content production Always on proactive reactive planned social content
- Manage the Social and Influencer budget
- Manage our PR agencies reputation and crisis comms & consumer PR; set KPIs; analyse impact; report back to key stake holders; drive product place and contextual PR; activate with impact
- Support Internal PR & comms
- Community management
- Set the Castore TOV and associated copy guide
Multi-Channel Campaigns Content Planning and Distribution
- Supporting the Marketing Director plan and deliver high-impact content multi-channel content that drive awareness consideration and growth.
- Build a content framework that maps the right messages to the right moments formats and surfaces across the customer journey.
- Ensure high-performing content is repurposed and distributed effectively across all relevant owned earned and paid channels.
- Maximise the utilisation of content from Castores partners
- Oversee the reactivity across channels to key sporting moments
UGC Talent & Advocacy
- Lead our influencer & gifting strategy building a passionate community through UGC testimonials and ambassador-led storytelling.
- Build and scale a structured talent/ambassador programme that empowers members to become brand champions and content creators.
- Design systems and incentives that make it easy and rewarding for members to share their stories.
Leadership & Team Management
- Line-manage the Content and PR manager & Content & PR Executive develop inspire and motivate the team
- Set high standards for content craft and creative ambition while supporting team development and growth.
- Foster a culture of collaboration and excellence within the Brand & Content function.
Brand Strategy Partnerships & Cultural Relevance
- Identify and lead content-forward brand partnerships that enhance reach relevance and impact
- Stay attuned to culture and trends ensuring our content is resonant timely and differentiated
- Work with internal teams and external partners to execute high-impact narrative-led creative campaigns celebrating our Pro Sport partnership and mainline offer
Cross-Functional Collaboration & Agency management
- Management of our PR agencies Consumer Business and Crisis PR
- Management of the Copy agency to ensure content strategy is executed in line with brand tone of voice and messaging
- Collaborate fiercely with the creative & paid team to bring content to life visually across paid and owned channels
- Partner with the Product Design Director to ensure a consistent experience between brand content and product design & to tell rich story telling about our product design and technologies
- Work with the CRM team to ensure content strategy is aligned across campaigns onboarding journeys and always-on email comms
- Collaborate with key sporting partners to seek content opportunities and material is acquired and created
Skills & Experience
Proven experience leading content teams in high-growth consumer environments
Deep expertise in content strategy and storytelling with a clear understanding of what drives engagement conversion and loyalty
Experience executing full-funnel campaigns across a mix of media including ATL and digital channels
Excellent editorial and creative instincts with fluency in multichannel planning
Experience running talent UGC or ambassador programs - and turning members into influential advocates
Comfortable using performance insights to inform and evolve content strategy
Track record of producing content that cuts through and builds emotional resonance
Excellent creative judgement leadership collaboration and communication skills
Flexibility to work evenings and weekends
Capability to work independently
A passion for sport
Excellent interpersonal written and verbal communication skills
Ability to develop and build effective relationships team player
Positive can do attitude with initiative
Thrive in a fast pace environment
Proactive and can capitalise on commercial opportunities
Excellent organisational and analytical skills
Understanding of key Marketing functions
Availability to travel occasionally nationally and in Europe
What We Offer
Competitive salary
Discretionary bonus scheme
25 days annual leave (plus bank holidays)
Modern city centre offices in Manchester
An opportunity to work with global sporting partners
Office breakout space with pool tables dart board and TVs
A chance to build a career with a fast paced high growth brand
Employee assistance programme
Generous staff discount
Employment Type
Full Time
