Acquisition Lead

The Gig

The purpose of this role is to understand the key levers for growth in order to develop and execute strategies and activities that grow the Healthengine user base. As the go-to for optimising traffic to the Healthengine platform you will also use ongoing iterative testing and optimisation of all paid organic social & other channel activity  and implement new strategies with a data driven agile approach.

Responsibilities:

• Closely monitor and grow performance across paid organic & other channels providing weekly updates on paid channel performance in particular
• Conduct analysis into opportunities & challenges across our channel mix
• Setup manage and optimise all paid advertising campaigns on Google Ads Meta LinkedIn  etc
• Perform ongoing iterative testing and optimisation of all SEM activity
• Troubleshoot and resolve any issues that arise within SEM platforms or associated analytics / tracking platforms
• Lead SEO program by setting strategy and acting as liaison between SEO partner agency and internal stakeholders
• Set channel forecasts and budgets delivering on both spend and revenue projections
• Regularly report on performance insights and recommendations on channel  activity to internal stakeholders
• Support our client SEM channel by actioning requested account changes & providing advice to our Customer Success Managers & support client correspondence where required.
• Complete end to end tracking and attribution for all initiatives including analytics booking conversion and experiment documentation
• Relationship management with any digital marketing agencies supporting traffic optimisation
• Work closely with a cross functional team of product managers engineers and UI/UX designers to ensure alignment on initiatives metrics & support changes as required including creating tickets for any acquisition channel requirements while ensuring an outstanding experience for Healthengine users.

About You

Youre the kind of person who takes accountability in a fast-paced autonomous and flexible environment. Fast may be your default (like us!) but you never ever compromise on whats important willing to take a steady more informed approach when it comes to maintaining the trust of our team and customers. You handle change like a pro and continuous improvement is a way of life. You are not afraid to speak up and share your thoughts respectfully with the intention of making positive change. You take initiative and drive your own learning journey without waiting for someone to point you in the right direction. And ultimately you care: about people health and innovation. 

Experience youll bring:

• 5 years experience in digital marketing
• Hands on channel expertise - Google Ads campaign implementation/management/optimisation a must
• Deep understanding of web analytics and attribution eg Adobe Analytics/Google Analytics
• Experience in UX and conversion rate optimisation
• Formal qualifications not required but may be from marketing design product or engineering 
• Strong presentation and communication skills to be able to communicate clearly and effectively with both technical and non-technical minds. 

Additional Information :

The perks behind the work

Healthengine is where youll be your best self. Youll collaborate with smart interesting people who will challenge you to be better. You will learn a lot and grow even more. Healthengine is the ideal workplace to bring ideas make change and leave a lasting impact on your team and the industry. 

In addition to an array of growth opportunities we also offer:

• A hybrid workplace that offers flexibility to balance work and life
• A vibrant social calendar of events quarterly team-building activities and more
• Unlimited coffee and snacks and a subsidised vending machine in our Perth office 
• Awesome discounts and salary packaging options through our benefit partner Maxxia
• Access to learning resources to develop your personal and professional skills 
• Workplace wellness program including extra leave and access to EAP and other wellbeing resources
• Extra leave so you can recharge and focus on your wellbeing 
• Support for you when it comes time to grow your family with paid parental leave

Were proud to share that Healthengine ranked 13th Best Workplace in Technology 2023 and are a certified Great Place to Work in Australia 2025/26.

Diversity and inclusion

At Healthengine we believe in the power of a diverse work environment to fulfil our mission and better serve our providers and patients. Weve created a culture that genuinely values diverse perspectives and backgrounds knowing that our differences can inspire new ideas. We are fully committed to building and maintaining our inclusive environment where all voices are respected and heard. If you think you have what it takes but dont check all the boxes reach out anyway - wed love to hear from you.

Remote Work :

Yes

Employment Type :

Full-time