Marketing Manager, Product & Demand Gen

About the Role:
The Game Developers Conference (GDC) is seeking a strategic data-driven and collaborative Marketing Manager Product & Demand Gen to lead client-facing marketing initiatives. Youll be responsible for driving revenue growth through full-funnel campaigns that attract and convert sponsors exhibitors and strategic partners across GDCs event and digital portfolio.

Youll partner closely with Sales Event Production Creative and Digital Marketing to develop marketing programs that generate qualified leads accelerate deal cycles and reinforce GDCs value to key decision-makers. Youll also support sales enablement efforts manage a full suite of B2B marketing assets and ensure campaigns are measured optimized and aligned with growth goals.

If youre a campaign strategist who thrives at storytelling analytics and collaboration and youre passionate about the game industry this is your opportunity to make an impact.

Key Responsibilities:

Client Acquisition & Campaign Strategy

• Develop and execute B2B demand generation strategies to drive exhibitor and sponsor acquisition across GDCs portfolio including live event sponsorships digital partnerships and year-round product offerings.
• Own multi-touch campaigns (email digital social ABM SEO/SEM) from concept to execution tracking performance against revenue goals.
• Collaborate with Digital Marketing on segmentation targeting database strategy and campaign delivery optimization.
• Shape messaging across the full client journey tailoring content for specific client personas (i.e. indie devs middleware providers platform partners publishers) to increase engagement and conversion.

Sales Enablement & Asset Development

• Create and manage sales materials including sponsor prospectuses sales decks landing pages and onboarding toolkits.
• Collaborate with Digital Product and Sales to package and promote GDCs offerings.
• Serve as the key marketing partner to Sales offering campaign updates strategic guidance training and tools that support pipeline acceleration.
• Support narrative development by aligning messaging with business objectives and equipping teams to speak effectively to different segments.

Campaign Performance & Optimization

• Monitor and analyze campaign performance across event and digital product campaigns delivering actionable insights to improve ROI and retention.
• Partner with Sales and Operations to ensure accurate lead scoring routing and attribution using Salesforce and Eloqua.
• Own campaign testing and optimization including A/B testing on subject lines CTAs segmentation and creative variants.

Qualifications :

• 5-7 years of B2B marketing experience ideally in events tech SaaS or the gaming ecosystem.
• Demonstrated success executing multi-channel demand gen strategies that drive revenue and pipeline growth.
• Proficient in Eloqua Salesforce and data-driven campaign analysis and optimization.
• Skilled at creating sales enablement content and client-facing marketing materials.
• Excellent writing storytelling and persona-based messaging capabilities.
• Highly collaborative organized and comfortable leading cross-functional initiatives.
• Bonus points for experience in games media or B2B tech/creative events.

The pay range for this position is $85000 - $95000 depending on experience

This posting will automatically expire on August 11 2025

Additional Information :

We work hard to make sure Life at Informa is rewarding supportive and enjoyable for everyone. Heres some of what you can expect when you join us. But dont just take our word for it see what our colleagues have to say at

Our benefits include:

• Freedom & flexibility: colleagues rate us highly for the flexibility and trust they receive and we support a range of working patterns.
• Great community: a welcoming culture with in-person and online social events our fantastic Walk the World charity day and active diversity and inclusion networks.
• Broader impact: take up to four days per year to volunteer with charity match funding available too.
• Career opportunity: the opportunity to develop your career with bespoke training and learning mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When its time for the next step we encourage and support internal job moves.
• Time out: 15 days PTO rising to 20 after three years and 25 after six years plus 10 national holidays a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year.
• Competitive benefits including a 401k match parental leave and an ESPP offering company shares at a minimum 15% discount.
• Strong wellbeing support through EAP assistance mental health first aiders free access to a wellness app and more.
• Recognition for great work with global awards and kudos programs.
• As an international company the chance to collaborate with teams around the world

Were not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up join in and help make things happen. If it sounds like a match and you have most although not all of the skills and experience listed we welcome your application.

At Informa youll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses including all of those protected by law. Ask us or see our website for full information.

See how Informa handles your personal data when you apply for a job here.

Remote Work :

No

Employment Type :

Full-time