Assistant Director of Digital Marketing
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Job Description
Position Overview:
The Assistant Director of Digital Marketing plays a pivotal role in leading and executing the digital strategy for Raffles & Fairmont Doha. This role is responsible for driving online visibility brand awareness and revenue through strategic digital initiatives. Collaborating closely with brand sales PR and revenue teams you will oversee performance marketing content strategy social media CRM SEO/SEM and website optimization across both propertiesensuring consistency and excellence aligned with Accor standards and the luxury identity of each brand.
Key Responsibilities:
Digital Strategy & Execution:
Develop and implement a comprehensive digital marketing strategy to support business goals including direct bookings brand engagement and guest acquisition.
Oversee all digital campaigns across performance channels (Search Display Meta Retargeting) ensuring ROI and KPIs are met.
Lead website optimization efforts for both Raffles and Fairmont Doha pages ( and ) focusing on UX content and SEO performance.
Leverage Accor tools and platforms to manage digital campaigns and ensure brand consistency.
Social Media & Content:
Supervise the content calendar and manage social media presence across platforms (Instagram Facebook TikTok LinkedIn) aligning tone with each brands identity.
Guide photo video and editorial content production to ensure alignment with luxury brand standards and digital storytelling best practices.
CRM & Email Marketing:
Work closely with Accors CRM team to execute personalized email campaigns and drive loyalty engagement through ALL Accor Live Limitless.
Manage guest segmentation and database growth strategies for tailored communications.
E-Commerce & Revenue Collaboration:
Collaborate with the Revenue and E-commerce teams to optimize rate visibility packages and conversion across direct and third-party channels.
Analyze booking data and online performance to inform future strategies and tactical campaigns.
Analytics & Reporting:
Track and report on all digital KPIs including traffic conversion engagement and revenue attribution.
Use data insights to adjust campaigns and improve performance continuously.
Leadership & Cross-Functional Collaboration:
Lead and mentor the Digital Marketing Executive and external agency partners.
Act as a digital advisor to F&B Spa and Events departments to support campaigns and activations.
Qualifications :
Qualifications & Experience:
Minimum of 5 years experience in digital marketing preferably in luxury hospitality or lifestyle brands.
Bachelors degree in Marketing Communications or related field; Masters degree a plus.
Strong knowledge of performance marketing SEO/SEM web analytics tools (Google Analytics Adobe etc.) and CMS systems.
Experience with CRM platforms and luxury brand social media management.
Excellent communication analytical and project management skills.
Creative eye with a results-driven mindset.
Experience managing teams and working in fast-paced high-profile environments.
Remote Work :
No
Employment Type :
Full-time
Employment Type
Full-time
