Senior Director â AI, Data and Optimization
Senior Director â AI, Data and Optimization
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Salary Not Disclosed
1 Vacancy
Job Description
The Senior Director of AI Data and Optimization is a senior leader within the Digital organization responsible for building owning and scaling a modern AI-led data and personalization platform. This platform will serve as the backbone for delivering real-time insights advanced testing and 1-1 hyper-personalized experiences across the customer lifecycle.
This role will function as the AI/Data strategist and product owner of the enterprises marketing data & AI ecosystemworking in close partnership with Insights & Analytics Regional Marketing teams Sales IT and the Chief Data Officeto ensure that the platform is scalable governed and widely adopted across the business.
Responsibilities
- Own the vision roadmap and execution of a unified AI-powered data and analytics platform that supports real-time measurement journey optimization market research and personalization.
- Act as the central product owner for the marketing AI data and insights platform ensuring it meets the needs of Marketing Sales Customer Experience and other business teams.
- Work closely with IT Chief Data Office to design and implement platform components integrate enterprise data sources and establish data governance privacy and compliance protocols.
- Lead the development and scaling of capabilities for:
- AI transformation of Marketing and Experiences
- Real-time customer profile unification and segmentation
- Cross-channel journey orchestration and targeting
- Advanced analytics and attribution
- A/B multivariate and AI-driven testing
- Predictive modeling and next-best-action personalization
- Dynamic content and creative optimization
- Enable hyper-personalization at the individual level using AI and machine learning to deliver contextually relevant real-time interactions across digital channels.
- Collaborate closely with regional marketing teams global campaign owners and insights & analytics functions to translate business needs into platform features and data products.
- Lead and grow a high-performing team across data science analytics engineering and optimization.
- Build and champion a culture of experimentation and continuous learning embedding data-driven decision-making and agile testing into campaign and product design workflows.
- Deliver tools training and self-service capabilities that enable cross-functional teams to independently use the platform for insights testing and activation.
- Measure and report on platform performance business impact and ROI to marketing and executive leadership.
This is a hybrid position. Expectation of days in office will be confirmed by your Hiring Manager.
Qualifications :
Preferred Qualifications
- Bachelors degree in a technical business or marketing-related field. Masters or PhD preferred.
- 15 years of experience in data analytics or marketing technology leadership roles with at least 5 years in senior-level positions.
- 5 years of deep experience into AI including ML GenAI and Agents. Strong understanding and experience into business application of AI is critical for this role.
- Proven success in building and operationalizing data and AI platforms that support customer analytics real-time personalization and business intelligence at enterprise scale.
- Deep understanding of real-time data orchestration journey analytics marketing measurement and advanced testing methodologies.
- Strong experience with modern data and marketing technology stacks. Familiarity with tools and platforms such as:
- Customer Data Platforms (CDPs): Adobe Real-Time CDP Salesforce Data Cloud Segment Treasure Data Tealium
- Journey Orchestration & Personalization: Adobe Journey Optimizer Salesforce Interaction Studio Braze MoEngage Insider Thunderhead
- Experimentation & Optimization: Adobe Target Optimizely Dynamic Yield Google Optimize (now sunset) VWO Monetate
- Analytics & Attribution: Adobe Customer Journey Analytics Google Analytics 4 Amplitude Heap Mixpanel Snowplow Neustar Rockerbox
- Marketing Attribution & Performance Measurement: Adobe Marketo Measure (Bizible) Full Circle Insights LeadsRx Wizaly
- Data & AI Platforms: Snowflake Databricks BigQuery AWS Sagemaker Azure ML Google Vertex AI
- Visualization & Enablement: Tableau Power BI Looker ThoughtSpot
- Demonstrated ability to lead cross-functional collaboration with Marketing Sales IT and Data Governance teams.
- Skilled at internal enablement and training ensuring broad adoption of platform tools and self-service analytics across diverse user groups.
- Excellent executive communication and storytelling skills with the ability to align business and technical stakeholders around a clear platform vision.
- Hands-on action-oriented mindset with a passion for experimentation and customer-centric marketing.
Additional Information :
Work Hours: Varies upon the needs of the department.
Travel Requirements: This position requires travel 5-10% of the time.
Mental/Physical Requirements: This position will be performed in an office setting. The position will require the incumbent to sit and stand at a desk communicate in person and by telephone frequently operate standard office equipment such as telephones and computers.
Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race color religion sex national origin sexual orientation gender identity disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.
Visa will consider for employment qualified applicants with criminal histories in a manner consistent with applicable local law including the requirements of Article 49 of the San Francisco Police Code.
U.S. APPLICANTS ONLY: The estimated salary range for a new hire into this position is 163500 to 250000 USD per year which may include potential sales incentive payments (if applicable). Salary may vary depending on job-related factors which may include knowledge skills experience and addition this position may be eligible for bonus and equity. Visa has a comprehensive benefits package for which this position may be eligible that includes Medical Dental Vision 401 (k) FSA/HSA Life Insurance Paid Time Off and Wellness Program.
Remote Work :
No
Employment Type :
Full-time
Employment Type
Full-time
