Lifecycle Marketing Manager - FX & CFDs Industry - Malaysia
Lifecycle Marketing Manager - FX & CFDs Industry - Malaysia
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1 Vacancy
Job Description
Were seeking a Lifecycle Marketing Manager to optimize the FX and CFDs trader journey. Youll lead multi-channel campaigns use data-driven segmentation and work closely with cross-functional teams to boost activation retention and engagement all while ensuring compliant timely messaging.
What will you do in the role:
Journey Strategy & Design
- Map and optimize the trader lifecycle from lead to loyal client.
- Define engagement strategies for key stages like onboarding active dormant and churn-risk.
- Create personas and journey maps based on trading behavior and segment data.
Lifecycle Campaigns:
- Plan and execute personalized multi-channel campaigns (email SMS push WhatsApp) to drive activation engagement and retention.
- Manage onboarding flow and implement win-back strategies for inactive traders.
Data & Segmentation:
- Segment users by trading activity region and value using CRM and analytics data.
- Monitor campaign performance engagement metrics and trader lifetime value.
Martech & Automation:
- Use CRM and automation tools (Salesforce Braze HubSpot etc.) to deliver timely compliant messaging.
- A/B test and optimize campaigns based on data insights.
Cross-Functional Collaboration:
- Work with product compliance support and growth teams to align lifecycle messaging with business goals.
- Integrate lifecycle efforts with broader marketing and education campaigns.
What will make you a great fit:
- Bachelors degree in Marketing Business Economics or a related field
- 4 - 7 years of experience in CRM lifecycle marketing or customer journey management preferably within brokerage fintech or digital platforms
- Deep understanding of trader psychology trading behaviors and the FX/CFD lifecycle
- Proven success managing user journeys and retention initiatives
- Strong analytical skills with experience in segmentation and funnel analysis
- Hands-on expertise with CRM and marketing automation tools (e.g. Salesforce HubSpot Braze)
- Excellent project management abilities and experience collaborating across teams
Employment Type
Full Time
