Insights Manager
Insights Manager
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Job Description
- Impact iconic brands like Tooheys Hahn and Four Pillars with your insights expertise.
- Champion consumer-first thinking and drive strategic decisions across the business.
- Collaborate with top teams to deliver powerful data-driven brand and product innovation.
Lion Marketing
Here at Lion we dont settle for ordinary. Were passionate about crafting exceptional brands that bring people together spark conversations and create unforgettable moments. Our Marketing team are responsible for shaping the identity and driving the success of our brand portfolio. Were all about passion energy and teamwork to serve uplifting moments to our consumers and truly be at the heart of good times.
Your day in the life of a Lion insights Specialist
We are looking for a Consumer Insights Managerto join our Marketing team reporting directly into our Head of Insights and Foresights based at Lion HQ in Sydney CBD .
In this role you will get to impact some of Australias biggest and most iconic brands like Tooheys Hahn XXXX Stone & Wood Four Pillars and more where youll get to combine your insights & research experience with your strategic thinking skills. You will support the brand and innovation teams using a deep understanding of the consumer and your strategic thinking to create powerful brands and deliver best practice in the marketplace.
- Champion consumer-first thinking throughout the business.
- Ensure powerful consumer insights underpin all commercial creative product innovation and brand activities.
- Lead insightful and actionable strategic Deep Dives on key issues and/or opportunities ensuring recommendations are clear and well supported with data and insights.
- Lead brand connection and innovation research ensuring the selection of the best research agency and methodology to solve key business questions and evaluate future growth opportunities and past activities.
- Advise brand and innovation teams on the best approach to make informed decisions using a range of consumer insight approaches.
- Build the capability and know-how of the broader marketing team to understand consumer insights research techniques and interpreting results into action plans.
To be successful you will bring
- Passion for our consumer and how we can bring their insights back into our brand teams to influence the future of our iconic products.
- Experience leading and influencing stakeholders with proven communication skills.
- Expertise in quantitative research and comfortable in using data packages e.g. Q Conjointly Qualtrics
- Demonstrated knowledge in market research methodologies consumer insights cultural insights brand positioning and brand identity.
- Demonstrated ability to turn insights and intelligence into actionable brand strategies.
- Significant experience in delivering complex projects.
- Experience within FMCG / Consumer Packaged Goods preferrable.
- Expertise in quantitative research
Apply now for a career less ordinary!
Join us in building the next chapter of a proud Lion legacy by embracing a challenger mindset - being curious courageous and acting with conviction. We dont just offer a job; we offer growth and development on tap where you can unleash your potential and be part of something extraordinary!
Required Experience:
Manager
Employment Type
Full Time
