Marketing Manager (Content), Amazon Ads Asia Growth Markets (IN2WW)

We are hiring a Marketing Manager (Education and Content) for IN2WW (India to Worldwide cross-border advertisers) within Asia Growth Markets (AGM) who dares to Invent and Simplify and Think big! He/She will be responsible for building marketing infrastructure from scratch in a start-up like environment for Amazon Advertising in India. The role requires native understanding of the India business landscape and knowledge on marketing channel management.

At Amazon we continually look for opportunities to invent on behalf of our customers helping them to find and discover virtually anything they want to buy online. To this end we are building a range of advertising products that enhance the customer experience and are integrated with our core eCommerce platform. We have developed products that leverage Amazons strength as a world class eCommerce platform and have integrated advertising into the shopping experience from first discovery to purchase.

A strategic part of our charter is to build a portfolio of self-service advertising products to enable small and medium businesses (SMB) to engage with customers in relevant ways. Our growing team in Asia drives awareness activation and engagement for Asia-based sellers advertising in the rest of the world including North America Europe and Japan. More and more Asia sellers are looking to build their brands globally via Amazons brand-building ad products (e.g. Sponsored Brand Stores).

Seeing the potential we are now seeking Marketing Manager to join our team to build marketing content develop good working relationship with internal partner teams and support education to advertisers in India for cross-border sellers and advertisers.

This role is an IC role. He/she will be responsible for setting the strategy for marketing content and education and support for the implementation of marketing activities in the IN2WW arc.

Our team is growing fast and now is a great time to join the team and shape marketing communication for this high visibility program.

Key job responsibilities
Key job responsibilities
Set marketing strategy for marketing content and education for the IN2WW arc

Build marketing infrastructure including but not limited to marketing content and support channel development training and partnership programs.

Set up working models with internal teams and external partners to collaborate on marketing reach-out to Amazon sellers

Optimize against key metrics including CTR open rates and advertisers registered

Track marketing best practices in the region monitor industry trends and make recommendations

- 5 years of experience in marketing education or related field

- - MBA or advanced degree in Marketing Communications or a related field.
- - Experience in B2B marketing or working with small and medium businesses (SMB) especially in the e-commerce or digital advertising sector.
- - Hands-on experience with cross-border or international marketing campaigns particularly for Indian brands or sellers expanding globally.
- - Familiarity with Amazon Advertising products e-commerce platforms and self-service ad tools (e.g. Sponsored Brands Stores).
- - Fluency in multiple Indian languages and excellent written and verbal communication skills in English.

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