Product Manager
Product Manager
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Job Description
About Max Life Insurance:
Max Life Insurance Company Limited is a Joint Venture between Max Financial Services Limited and Axis Bank Limited. Max Financial Services Ltd. is a part of the Max Group an Indian multi business corporation.
Max Life offers comprehensive protection and long-term savings life insurance solutions through its multichannel distribution including agency and third party distribution partners. Max Life has built its
operations over almost two decades through need-based sales process a customer-centric approach to engagement and service delivery and trained human capital.
As per public disclosures during the financial year 2019-20 Max Life achieved gross written premium of Rs. 16184 crore. As on 31st March 2020 the Company had Rs. 68471 crore of assets under management (AUM) and a Sum Assured in Force of Rs. 913660 crore.
For more information please visit the Companys website at
We Stand for:
Caring
A compassionate leader who demonstrates appreciation for diversity in thoughts and approach towards people as well initiatives eliminates biases to promote meritocracy. A coach who inspires people to excel and sets a culture of high performance.
Collaboration
A boundary-less leader who is capable of identifying & leveraging expertise of team members for superlative outcomes thus delivers to the organizations ask. A leader who addresses challenges with a solution oriented approach to create win-win partnerships within & outside teams through inspired cooperation and teamwork.
Customer Obession
A leader who embodies Customer and keeps him at the core of all deliverables. Proactively anticipate customer needs and implement strategies to provide best in class customer experience.
Growth Mindset
An ambitious leader who can sponsor game changing ideas and rally the team to turn them into a reality. A leader who challenges the status quo takes bold & creative actions to manage complex issues & achieve high impact goals by pushing self and others and raise the bar on performance.
People Leadership
A peoples leader who inspires their teams to stretch themselves and achieve their true potential. A leader who create leaders by coaching empowering & motivating them to deliver superior business outcomes.
Max Life Insurance is an Equal Opportunity Employer and promotes inclusion and diversity.
Job Overview:
Axis Max Life Insurance is seeking a strategic and dynamic Product Manager to join our growing E-commerce Product Team. This role will be responsible for driving the development and management of innovative digital products and ensuring successful product releases on our e-commerce platforms. As a Product Manager you will play a key role in shaping the digital experience optimizing product features and leading product releases while working cross-functionally with technology design marketing and operations teams.
Key Responsibilities:
- Product Development & Strategy:
- Lead the development and enhancement of Axis Max Life Insurances digital products across e-commerce platforms including websites and mobile apps.
- Define and execute the product roadmap in alignment with business goals customer needs and market trends.
- Collaborate with stakeholders to prioritize features and ensure that digital products meet customer expectations and deliver business value.
- Cross-Sell & Upsell Strategy:
- Analyse Design and implement targeted cross-sell and upsell campaigns using customer segmentation behaviour patterns and lead maturity.
- Collaborate with various teams in designing the Journeys and integrations ( top-up plans).
- Monitor campaign performance; iterate based on conversion trends and agent feedback.
- Servicing:
- Analyze customer interactions and identify high-impact servicing needs (e.g. policy copy nominee update premium payments renewals).
- Design automation workflows (chatbot IVR email/SMS) to enable self-service and reduce TAT.
- Track and ensure delivery of servicing and sales-enablement projects within committed timelines scope and budgets.
- Collaborate with tech product and operations teams to remove bottlenecks and accelerate go-lives.
- Maintain risk logs mitigation plans and post-deployment performance assessments.
- Release Management:
- Own the end-to-end release management process ensuring smooth and timely product releases including managing release schedules coordination with engineering and QA teams and ensuring product readiness for launch.
- Oversee the successful rollout of new features and product updates managing risks and ensuring minimal disruption to the user experience.
- Develop and manage detailed release plans track progress and communicate release status to all relevant teams.
- Ensure that all product releases are well-documented tested and meet regulatory and quality standards before going live.
- Customer-Centric Focus:
- Lead customer research usability testing and feedback collection to continuously improve the user experience and refine the product offering.
- Use data-driven insights A/B testing and customer feedback to identify opportunities for optimization and new feature development.
- Cross-functional Collaboration:
- Work closely with development design marketing sales and operations teams to deliver seamless product launches and updates.
- Collaborate with the UX/UI design team to ensure the product interface is intuitive and provides an outstanding customer experience.
- Ensure alignment of product goals across teams and communicate effectively to stakeholders regarding product progress challenges and updates.
- Agile Project Management:
- Lead and participate in Agile ceremonies (sprints stand-ups retrospectives) to drive product development and ensure timely delivery of features.
- Maintain and prioritize the product backlog ensuring that the most impactful features and enhancements are delivered on time.
Qualifications:
- Educational Background:
- Bachelors degree in Business Marketing Engineering Computer Science or a related field. An MBA or equivalent advanced qualification is a plus.
- Experience:
- 6-8 years of experience in product management preferably in e-commerce digital products or consumer technology.
- Proven experience in release management including managing product launches and ensuring seamless deployment.
- Experience in financial services insurance or a similar highly regulated industry is a plus.
- Proven experience in managing lead-to-sale journeys with measurable results.
- Strong understanding of CRM platforms (e.g. Salesforce Leadsquared Zoho) and dialer technologies.
- Experience with chatbot platforms
- Skills:
- Strong understanding of e-commerce platforms digital product management and customer journey mapping.
- Excellent project management skills with experience leading cross-functional teams to successfully launch products.
- Expertise in release management including planning scheduling testing and post-launch support.
- Proficiency in using product management and project management tools (e.g. Jira Aha! Confluence Trello).
- Analytical mindset with comfort in using dashboards and drawing actionable insights.
- Strong written and verbal communication skills with the ability to clearly convey technical concepts to non-technical stakeholders.
- Core Competencies:
- Customer-first mindset with a passion for delivering exceptional user experiences.
- Strong analytical skills with the ability to turn data insights into actionable product decisions.
- Ability to lead teams in an Agile environment manage multiple priorities and drive results.
- Excellent collaboration and interpersonal skills able to work effectively with diverse teams and stakeholders.
Preferred Skills:
- Experience with A/B testing conversion rate optimization (CRO) and other digital product optimization techniques.
- Familiarity with Agile/Scrum methodologies and tools such as Jira Confluence and other sprint management tools.
- Experience in the financial services or insurance industry is highly preferred.
Required Experience:
IC
Employment Type
Full Time
