drjobs Content Marketing Senior Consultant

Content Marketing Senior Consultant

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1 Vacancy
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Job Location drjobs

Charlotte - USA

Monthly Salary drjobs

Not Disclosed

drjobs

Salary Not Disclosed

Vacancy

1 Vacancy

Job Description

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Regular or Temporary:

Regular

Language Fluency: English (Required)

Work Shift:

1st shift (United States of America)

Please review the following job description:

Create compelling content for client marketing communications and experience channels. Nurture and protect the Truist brand voice to deliver a consistent and distinctive content experience that helps drive sales leads engagement retention and positive client behavior.

ESSENTIAL DUTIES AND RESPONSIBILITIES
Following is a summary of the essential functions for this job. Other duties may be performed both major and minor which are not mentioned below. Specific activities may change from time to time.
1. Team with digital product owners and designers marketing teammates lines of business partners and other key stakeholders to deliver distinctive client experiences with compelling content.
2. Analyze plan develop and implement content strategy to meet business goals for aligned team(s). This could include conducting user research content audits gap analyses competitive research and SEO and keyword research.
3. Create write edit and deliver content thats compelling easy to understand on-brand and backed by data and research. Content could be for websites applications emails videos whitepapers social media ads brochures direct mail and other forms of client communication.
4. Nurture and protect the Truist brand voice through application of our voice and message principles effective written communication peer review agency consultation ongoing training and education and pair writing with SMEs.
5. Lead content delivery and maintenance for aligned team(s). This could include the creation and maintenance of an editorial calendar style guide taxonomies and copy documents.
6. Track content usage trends and conversion outcomes.


QUALIFICATIONS
Required Qualifications:

The requirements listed below are representative of the knowledge skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
1. Bachelors degree in Marketing Communications Business Administration English or related field or equivalent education and related training
2. Five years of related experience or an equivalent combination of education and experience
3. In-depth knowledge and expertise of principles practices theories and/or methodologies associated with content marketing and the Marketing discipline (e.g. Marketing Ps Market research analytics digital)
4. Experience managing or leading projects or project work streams and operates as a lead in a specialty capacity
5. Knowledge of the industrys competitive landscape and the factors that differentiate Truist and its competitors in the market
6. Ability to interpret and explain complex information to a range of audiences and build consensus among different stakeholders
7. Ability to provide direction coaching and mentor experienced teammates
8. Fluent in Excel and PowerPoint preparing presentations for senior level teammates

Preferred Qualifications:
1. Excellent writing and editing skills including copywriting copyediting technical writing wordsmithing voice and tone adaptation based on audience and medium
2. Excellent communication skills including ability to present ideas and solutions in a clear and compelling way
3. Five years of digital content experience including websites emails and applications
4. Technical proficiency with content management systems Microsoft suite Adobe creative suite and HTML
5. Financial institution experience
6. Masters degree in English Marketing Business Administration Communications or related field

OTHER JOB REQUIREMENTS / WORKING CONDITIONS

Visual / Audio / Speaking
Able to access and interpret client information received from the computer and able to hear and speak with individuals in person and on the phone.
Manual Dexterity / Keyboarding
Able to work standard office equipment including PC keyboard and mouse copy/fax machines and printers.
Availability
Able to work all hours scheduled including overtime as directed by manager/supervisor and required by business need.

General Description of Available Benefits for Eligible Employees of Truist Financial Corporation: All regular teammates (not temporary or contingent workers) working 20 hours or more per week are eligible for benefits though eligibility for specific benefits may be determined by the division of Truist offering the offers medical dental vision life insurance disability accidental death and dismemberment tax-preferred savings accounts and a 401k plan to teammates. Teammates also receive no less than 10 days of vacation (prorated based on date of hire and by full-time or part-time status) during their first year of employment along with 10 sick days (also prorated) and paid holidays. For more details on Truists generous benefit plans please visit our Benefits site. Depending on the position and division this job may also be eligible for Truists defined benefit pension plan restricted stock units and/or a deferred compensation plan. As you advance through the hiring process you will also learn more about the specific benefits available for any non-temporary position for which you apply based on full-time or part-time status position and division of work.

Truist is an Equal Opportunity Employer that does not discriminate on the basis of race gender color religion citizenship or national origin age sexual orientation gender identity disability veteran status or other classification protected by law. Truist is a Drug Free Workplace.

EEO is the LawPay Transparency Nondiscrimination Provision E-Verify


Required Experience:

Senior IC

Employment Type

Full-Time

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