Growth Management - Manager - Offline Merchant
Growth Management - Manager - Offline Merchant
Posted on :
26-07-2025
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1 Vacancy
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Job Description
Title : Growth Management - Manager Offline Merchant Growth
About Us:Paytm is Indias leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India Paytm builds technologies that help small businesses with payments and commerce. Paytms mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology.
About the team:
Offline Payment vertical caters to our merchant partners by offering them products like QR code Soundbox EDC Loan. Paytm has been a pioneer in merchant space by introducing innovative solutions like QR codes to accept payments and Sound-box to recon payments by voice alerts. We are also distributing loans to these partners via our Paytm for Business App.
About the Role:
Were looking for a high-agency analytically strong Growth Manager to drive scalable and sustainable growth for Paytms Merchant Lending business. This is a strategic role focused on uncovering and executing growth opportunities across the funnel from increasing awareness and reach to improving conversion retention and monetization.
You will go beyond operational execution and own key business questions:
Where is the funnel leaking
Which cohorts are behaving differently
What are the biggest levers to grow loan disbursals
Which user journeys or product flows are broken or inefficient
If you enjoy working at the intersection of data product marketing and user behavior and care about solving real-world problems for Indias small businesses wed love to hear from you.
Key Responsibilities:
Own growth diagnostics across the funnel from impressions to disbursals and identify high-impact interventions
Discover and define user cohorts that behave differently (e.g. by credit score availability session intensity geography product interaction)
Identify opportunities to increase visibility (impressions) CTR conversion and engagement using experiments segmentation and campaign innovation
Design and evaluate growth experiments using control groups and attribution models to find what works and scale it
Partner with Product and Business teams to improve in-app journeys address drop- offs and reduce friction in loan application flow
Collaborate with CLM / CRM campaign managers to deploy retargeting education and engagement campaigns but always with a lens of outcome-based impact
Use tools like SQL and Looker to build dashboards and perform deep-dive analyses
Continuously track funnel health campaign effectiveness and market trends to propose new strategic bets
Use AI to FastTrack ops improve efficiency and unlock growth
Requirements:
4 to 6 years of experience in a growth marketing analytics or product marketing role preferably in fintech e-commerce or consumer tech
Strong understanding of user funnels segmentation attribution models and LTV vs CAC principles
Hands-on experience with analytics tools like SQL Looker or Amplitude; and engagement tools like CleverTap or MoEngage
Ability to generate and test hypotheses using data and translate insights into product or marketing actions
Comfortable working cross-functionally with design content product analytics and business teams
Excellent problem-solving skills structured thinking and a bias toward experimentation and measurement
Self-starter with the ability to thrive in a fast-paced ambiguous environment
Bonus Skills:
Working knowledge of Figma or other design tools to create quick mocks and iterate fast with content/design teams
Experience in lending banking or regulated products
Strong storytelling skills ability to synthesize data and findings into clear growth narratives
Why join us
A collaborative output driven program that brings cohesiveness across businesses through technology
Improve the average revenue per use by increasing the cross-sell opportunities
A solid 360 feedback from your peer teams on your support of their goals
Respect that is earned not demanded from your peers and manager
Required Experience:
Manager
Employment Type
Full Time
Key Skills
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