Senior Field Marketing Manager

Here at Appian our core values of Respect Work to Impact Ambition and Constructive Dissent & Resolution define who we short this means we constantly seek to understand the best for our customers we go beyond completion in our work we strive for excellence with intensity and we embrace candid communication. These values guide our actions and shape our culture every day. When you join Appian youll be part of a passionate team thats dedicated to accomplishing hard things.

Appian is actively seeking a Senior Field Marketing Manager to drive go-to-market efforts and integrated planning for our enterprise business in North America. We are looking for a creative and passionate individual with a proven track record of successful marketing in the B2B tech space along with familiarity with end-to-end field programming strategy and execution sales enablement and balancing an ecosystem of partners in a dynamic environment.

Working within Appians Marketing and Sales teams the Senior Field Marketing Manager will be responsible for conceptualizing designing managing and executing field marketing programs designed to grow and accelerate net new and expansion sales pipeline and revenue. This role is highly strategic and will also be responsible for operational implementation and execution of marketing programs as well as post-program reporting and activities.

This role is based at our HQ in McLean VA. Appian was built on a culture of in-person collaboration which we believe is a key driver of our mission to be the best. Employees hired for this position are expected to be in the office 5 days a week to foster that culture and ensure we continue to thrive through shared ideas and teamwork. We believe being in the office provides more opportunities to come together and celebrate working with the exceptional people across Appian.

In this role you will:

• Collaborate with Regional Vice Presidents and Account Executives to identify recommend and implement lead generation and account expansion activities

• Develop and execute targeted account-based marketing (ABM) campaigns to align with account-specific territory plans and enable lead generation activities for the region.

• Determine fiscal requirements prepare and manage the budget for regional field programs.

• Work with Marketing Operations to regularly manage and review campaign performance metrics with key stakeholders including leads sales opportunities and ROI by campaign channel and source.

• Report and translate data from Marketing Operations to make actionable recommendations and execute on strategic decisions.

• Work closely with internal and external stakeholders to define goals objectives and specific implementation plans that promote Appians brand.

• Understand and help to communicate marketing strategy value proposition positioning and messaging to regional Sales Executives so that they are aware knowledgeable and enabled with the latest and most powerful content for effective use in sales cycles.

• Coordinate and carry out project deliverables on schedule and on budget.

• Ensure lead and pipeline outcomes are met and there is strong engagement and communication with field sales team and partner organization.

• Ability to travel up to 25%.

About You:

• 6 years of experience in a Field Marketing role in a B2B Enterprise Software environment.

• Bachelors Degree in Marketing or a related field.

• Proven success in crafting results-driven marketing programs that drive pipeline growth for enterprise accounts.

• Ability and experience working collaboratively with a fast-paced growth-oriented Sales team and forging impactful relationships across the organization.

• Excellent presentation project management and ROI reporting skills.

• Able to work in a collaborative fast-paced and results-oriented environment.

• Able to think critically and creatively while multitasking and meeting strict deadlines.

• Flexible organized and detail-oriented.

• Extremely strong verbal and written communication skills.

• Experienced in using CRM (Salesforce) Marketing Automation and ABM tools.

Tools and Resources

• Training and Development: During onboarding we focus on equipping new hires with the skills and knowledge for success through department-specific training. Continuous learning is a central focus at Appian with dedicated mentorship and the First-Friend program being widely utilized resources for new hires.
• Growth Opportunities: Appian provides a diverse array of growth and development opportunities including our leadership program tailored for new and aspiring managers a comprehensive library of specialized department training through Appian University skills based training and tuition reimbursement for those aiming to advance their education. This commitment ensures that employees have access to a holistic range of development opportunities.
• Community: Well immerse you into our community rooted in respect starting on day one. Appian fosters inclusivity through our 8 employee-led affinity groups. These groups help employees build stronger internal and external networks by planning social educational and outreach activities to connect with Appianites and larger initiatives throughout the company.

About Appian

Appian is a software company that automates business processes. The Appian AI-Powered Process Platform includes everything you need to design automate and optimize even the most complex processes from start to finish. The worlds most innovative organizations trust Appian to improve their workflows unify data and optimize operationsresulting in better growth and superior customer experiences. For more information visit . Nasdaq: APPN

Follow Appian: Twitter LinkedIn.

Appian is an equal opportunity employer that strives to attract and retain the best talent. All qualified applicants will receive consideration for employment without regard to any characteristic protected by applicable federal state or local law.

Appian provides reasonable accommodations to applicants in accordance with all applicable laws. If you need a reasonable accommodation for any part of the employment process please contact us by email at. Please note that only inquiries concerning a request for reasonable accommodation will be responded to from this email address.

Appians Applicant & Candidate Privacy Notice