Campaign Content Specialist, Americas
Campaign Content Specialist, Americas
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Not Disclosed
Salary Not Disclosed
1 Vacancy
Job Description
Results-drive the Content Specialist will own the development execution and optimization of email campaigns and supporting content across the customer journey. This role is ideal for a highly organized and creative marketer who excels in writing compelling copy building targeted campaigns and analyzing performance to drive continuous improvement. This is a highly collaborative role that connects regional marketing solution strategy and content creation to turn insights into action supporting lead generation goals while maintaining alignment with global branding and messaging.
We offer:
- Career Development
- Competitive Compensation and Benefits
- Pay Transparency
- Global Opportunities
This policy applies to all terms and conditions of employment including recruiting hiring placement promotion termination layoff recall transfer leaves of absence compensation and training.
The base pay range for this role is estimated to be $X-Y at the time of posting. Final compensation will be determined by various factors such as work location education experience knowledge and skills.
Tasks and Qualifications:
What You Will do in This Role:
Campaign Planning and Execution
- Plan write build and launch email campaigns in marketing automation platforms (e.g. Marketo Salesforce).
- Develop campaign strategies aligned to buyer journey stages vertical segments and regional business priorities to drive qualified leads and nurture pipeline.
- Build regional campaigns from end-to-end that define audiences messaging frameworks asset needs and distribution strategies.
- Develop nurture tracks drip campaigns and triggered workflows aligned with audience segments and buyer stages.
- Map existing content gaps and define new content needs in collaboration with global teams and content creators (internal/external).
- Partner with digital teams to sequence campaign tactics and optimize multi-touch engagement paths.
- Track and optimize campaign content performance using metrics such as content engagement lead conversion and influenced pipeline.
Campaign Content Scaling
- Develop modular content frameworks and messaging toolkits that can be adapted for varying audience sizes with strong understanding of audience targeting.
- Collaborate with global and regional teams to create industry- or account-specific content experiences.
- Build scalable content packages to support and enable personalized campaign kits.
- Own and manage targeted campaign planning building key personas and aligned content.
Go-to-Market Alignment
- Work cross-functionally with commercial leaders solution strategy and global marketing to ensure campaign messaging aligns with the broader go-to-market strategy.
- Collaborate with product marketing sales and design teams to translate technical and value-based messaging into effective content.
- Lead content planning sessions during campaign and product launch cycles to ensure timely and relevant messaging support.
- Serve as a liaison between Americas marketing and global campaign/content teams helping to localize campaign frameworks for regional deployment.
- Ensure message consistency across all content touchpoints.
Performance Analysis & Optimization
- Track and report on key metrics (open rates CTR conversion etc.) and provide actionable insights to improve future performance.
- Conduct testing on layout copy send times and audience targeting to optimize results.
- Maintain database hygiene and compliance with email guidelines and regulations.
What We are Looking For:
- Bachelors degree in Marketing Communications or related field.
- 5 years of B2B marketing experience especially in content and email campaign execution.
- Proficient in marketing automation platforms (e.g. Marketo Salesforce).
- Strong writing editing and content strategy skills.
- Experience mapping buyer journeys and developing persona-based campaigns.
- Data-driven with ability to analyze and optimize campaign performance.
- Highly organized and able to manage multiple projects with cross-functional teams.
- Familiarity with CRM CMS and basic HTML is a plus.
- Strong collaboration communication and project management skills.
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Required Experience:
Unclear Seniority
Employment Type
Full Time
