Technical CRM Manager (m/f/d)
Technical CRM Manager (m/f/d)
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Job Description
Your tasks
Were looking for a hands-on detail-oriented Technical CRM Manager (m/f/d) with solid experience in Salesforce Marketing Cloud (SFMC) to join our growing CRM team. This role is key to building and maintaining scalable personalized and data-driven communication across channels - supporting customer engagement retention and growth.
As part of a cross-functional marketing organization you will work closely with CRM strategists product managers engineers and data teams to bring campaigns to life and continuously improve our marketing automation infrastructure.
Your main tasks will include:
- Develop and implement CRM strategies and solutions with a focus on Salesforce Marketing Cloud (SFMC)
- Work as part of a growing cross-functional CRM team collaborating closely with Product Engineering Analytics Marketing and Sales teams. Be jointly responsible for the configuration customization and maintenance of the SFMC platform alongside an internal SFMC Engineer
- Perform data analysis and derive actionable insights to improve customer activation and engagement across disciplines
- Co-develop and execute multi-channel automation campaigns in SFMC
- Maintain clear and up-to-date documentation of platform adaptations and automations
- Ensure that all CRM activation strategies align with business goals and comply with legal and regulatory requirements
- Create and manage targeted automated and personalized campaigns based on user personas behavior in-app activity and interests
- Conducting internal training related to Salesforce Marketing Cloud (SFMC).
- Experience collaborating with Product and Engineering teams.
Requirements
- A Bachelors degree and at least 6 years of experience in CRM with a strong technical focus
- Extensive hands-on experience with Salesforce mainly Marketing Cloud ideally also with Sales Cloud; SF certifications are a plus
- Experience managing tool migrations and leading internal trainings on SFMC
- Familiarity with other CRM platforms (e.g. Emarsys / brevo) is advantageous
- Strong customer-centric mindset across the full user journey and related business processes in Product Sales Service and Marketing
- Proven experience in managing complex technical CRM projects across departments supported by solid project management skills
- Proficiency in SQL SSJS AMPscript and HTML
- A collaborative team player with excellent communication skills and a strong analytical mindset
- Fluent in English (German is a plus but not required)
Employment Type
Full Time
