Senior Digital Marketing Manager, Urology

Additional Location(s):US-MA-Marlborough

Diversity - Innovation - Caring - Global Collaboration - Winning Spirit- High Performance

At Boston Scientific well give you the opportunity to harness all thats within you by working in teams of diverse and high-performing employees tackling some of the most important health industry challenges. With access to the latest tools information and training well help you in advancing your skills and career. Here youll be supported in progressing whatever your ambitions.

About the Role:
The Senior Digital Marketing Manager (DMM) supports the development of best-in-class digital marketing objectives strategies and programs to drive overall business unit growth for Urology. This role contributes to a comprehensive digital strategy by executing projects optimizing digital channels and tactics and measuring their efficiency and effectiveness to enhance the overall customer experience. The DMM collaborates closely with key stakeholders across the BSC community engaging both direct-to-patient and professional audiences.

Qualified candidates have proven expertise in web platforms paid media campaigns email nurture programs customer relationship management (CRM) marketing (Salesforce and Marketing Cloud a plus) SEO/SEM campaigns and social media marketing (both organic and paid) that drive business results among healthcare providers (HCPs) consumers and patients (DTP). This role reports to the Senior Manager of Digital Customer Experience and works closely with Principal Digital Marketing Managers contributing to overall strategy with a strong focus on execution and activation. As a key contributor the DMM plays a critical role in achieving the divisions business goals.

Work Mode:
At Boston Scientific we value collaboration and synergy. This role follows a hybrid work model requiring employees to be in our local office at least three days per week.

Relocation Assistance:

Relocation assistance is not available for this position at this time.

Visa Sponsorship:
Boston Scientific will not offer sponsorship or take over sponsorship of an employment visa for this position at this time.

Key Responsibilities:

• Support the development of the overall digital strategy including CRM (email text) web SEO/SEM and other key digital channels in alignment with the broader Customer Engagement and Activation (CE&A) team to ensure an integrated marketing campaign strategy and activation.
• Lead projects encompassing the planning execution and measurement of digital campaigns targeting key audiences.
• Contribute to journey mapping exercises with cross-functional teams developing tactical integrated communication plans that align with the customer journey.
• Partner with analytics resources to demonstrate the value of campaigns and provide a consistent cadence of performance reports.
• Regularly monitor analytics for campaigns and digital channels collaborating with corporate and division analytics teams to create measurement plans and deliver insightful campaign reports to key stakeholders and leadership.
• Manage multiple programs simultaneously effectively prioritizing work to contribute to the digital strategy while owning activation execution and implementation.
• Influence various functions and levels within the organization through strong interpersonal communication written and presentation skills.
• Proactively communicate and present fresh innovative and relevant ideas and plans to business partners securing alignment and buy-in.
• Collaborate closely with key stakeholders including:
• Content Strategiststo leverage provided content as part of broader communication efforts and offer best practices for content development and deployment to optimize customer experiences.
• Social Media Strategistson all social strategies and tactics.
• Paid Media Partners and External Agencieson the implementation and tracking of key campaigns.
• Digital Production Teams and External Vendorson project planning and execution of digital deliverables.
• Product Marketing Omnichannel Marketing and Global Integrated Communications Teamsto ensure digital plans and tactics align with broader commercial marketing strategies.

Required Qualifications:

• Bachelors degree in a relevant field with a strong preference for marketing.
• Minimum of 3 years of experience in marketing communications and/or digital marketing within a B2C or B2B environment.
• Demonstrated expertise in digital marketing with a proven track record of developing and executing successful digital campaigns and programs.
• Proficiency in Google Analytics and data visualization tools such as Tableau.
• Comprehensive understanding of inbound and outbound email marketing organic and paid search engine marketing social media marketing content marketing website strategy customer relationship management webcasts/webinars and related digital marketing strategies.
• Ability to work effectively as part of a regionally diverse team in a fast-paced environment.
• Willingness to travel up to 10% based on business needs.
• Availability for travel and overtime as required by business commitments.

Preferred Qualifications:

• MBA or advanced degree in a related field.
• Experience with Salesforce and Salesforce Marketing tools including Marketing Cloud as well as Adobe Experience Manager.
• Ability to challenge the status quo and identify opportunities for innovation.

Requisition ID:608979

Minimum Salary: $82600

Maximum Salary: $156900

The anticipated compensation listed above and the value of core and optional employee benefits offered by Boston Scientific (BSC) see --will vary based on actual location of the position and other pertinent factors considered in determining actual compensation for the role. Compensation will be commensurate with demonstrable level of experience and training pertinent education including licensure and certifications among other relevant business or organizational needs. At BSC it is not typical for an individual to be hired near the bottom or top of the anticipated salary range listed above.

Compensation for non-exempt (hourly) non-sales roles may also include variable compensation from time to time (e.g. any overtime and shift differential) and annual bonus target (subject to plan eligibility and other requirements).

Compensation for exempt non-sales roles may also include variable compensation i.e. annual bonus target and long-term incentives (subject to plan eligibility and other requirements).

For MA positions: It is unlawful to require or administer a lie detector test for employment. Violators are subject to criminal penalties and civil liability.

As a leader in medical science for more than 40 years we are committed to solving the challenges that matter most united by a deep caring for human life. Our mission to advance science for life is about transforming lives through innovative medical solutions that improve patient lives create value for our customers and support our employees and the communities in which we operate. Now more than ever we have a responsibility to apply those values to everything we do as a global business and as a global corporate citizen.

So choosing a career with Boston Scientific (NYSE: BSX) isnt just business its personal. And if youre a natural problem-solver with the imagination determination and spirit to make a meaningful difference to people worldwide we encourage you to apply and look forward to connecting with you!

At Boston Scientific we recognize that nurturing a diverse and inclusive workplace helps us be more innovative and it is important in our work of advancing science for life and improving patient health. That is why we stand for inclusion equality and opportunity for all. By embracing the richness of our unique backgrounds and perspectives we create a better more rewarding place for our employees to work and reflect the patients customers and communities we serve.

Boston Scientific Corporation has been and will continue to be an equal opportunity employer. To ensure full implementation of its equal employment policy the Company will continue to take steps to assure that recruitment hiring assignment promotion compensation and all other personnel decisions are made and administered without regard to race religion color national origin citizenship sex sexual orientation gender identify gender expression veteran status age mental or physical disability genetic information or any other protected class.

Please be advised that certain US based positions including without limitation field sales and service positions that call on hospitals and/or health care centers require acceptable proof of COVID-19 vaccination status. Candidates will be notified during the interview and selection process if the role(s) for which they have applied require proof of vaccination as a condition of employment. Boston Scientific continues to evaluate its policies and protocols regarding the COVID-19 vaccine and will comply with all applicable state and federal law and healthcare credentialing requirements. As employees of the Company you will be expected to meet the ongoing requirements for your roles including any new requirements should the Companys policies or protocols change with regard to COVID-19 vaccination.