Product Marketing Analyst
Product Marketing Analyst
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Job Description
Join J.P. Morgans Commercial & Investment Bank as a Markets Marketing Analyst where youll play a key role in implementing campaigns that reinforce messaging promote thought leadership and leverage media to reach target audiences.
As a Markets Marketing Analyst in the CIB Marketing team you will create manage and deliver marketing activities for global markets products collaborating with product and sales executives to develop integrated go-to-market plans. You will craft audience-focused messages activated across the right channels simplifying complex concepts for prospects and clients.
Job Responsibilities:
- Partner with Markets teams to develop plans addressing business challenges and opportunities.
- Assess competitor activities and recommend strategies to support business goals.
- Lead content creation processes including videos podcasts and articles managing logistics and budget submissions.
- Develop campaigns to increase content reach across newsletters web social and more.
- Facilitate social media adoption within the business aligning with firmwide policies.
- Collaborate with agencies vendors and internal partners to build campaign materials on time and budget.
- Ensure legal and compliance approvals are in place before campaign development.
- Coordinate with global marketing colleagues to ensure consistent messaging across activities.
- Review campaign results with Data & Analytics team to optimize and apply learnings to future campaigns.
Required Qualifications Capabilities and Skills:
- Bachelors degree in marketing or related field.
- Experience in product and digital marketing channels particularly in B2B environments.
- Ability to manage multiple initiatives under tight deadlines.
- Strong relationship skills and collaborative nature.
- Innovative mindset focused on improvement.
- Process-driven with attention to detail.
- Excellent presentation and written communication skills.
Preferred Qualifications Capabilities and Skills:
- Interest in eCommerce products and platforms.
- High energy and ability to build rapport quickly.
- Data-driven approach and self-starter mentality.
Required Experience:
IC
Employment Type
Full-Time
