Manager, Google Led Growth
Manager, Google Led Growth
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Salary Not Disclosed
1 Vacancy
Job Description
As the Manager of Google Led Growth North America you will be at the forefront of managing and optimizing paid search accounts for EveryPlate and Green Chef Paid Search Display and Video accounts. You will work closely with the team that leads the strategic planning to handle campaign execution with internal/external teams. You will also leverage analytics to make data-driven decisions and optimize a substantial marketing budget to meet company objectives.
You will
- Serve as the primary point of contact for internal and external teams overseeing all aspects of campaign management budgeting and weekly optimization (including Google and Bing across text search Display YouTube PMAX Shopping and App Install)
- Strategically plan execute and optimize paid search campaigns
- Align campaign performance with business goals on a daily level focusing on activation retention and reactivation metrics.
- Regularly analyze and report on campaign KPIs to key stakeholders during monthly and quarterly business reviews.
- Analyze & report on campaign KPIs to key stakeholders during monthly and quarterly business reviews.
- Partner with internal teams to optimize campaign performance; e.g. Creative BI CRM etc. (targeting optimization creative direction etc.)
- Conduct advanced A/B tests (pricing bidding and creatives) and provide comprehensive analysis to identify business opportunities.
You are
- Proficient in hands-on paid search campaign management (Google ads and Bing ads in text search Display YouTube PMAX Shopping and App Install)
- Familiar with performance marketing metrics (CPC CVR CTR CAC LTV) and the ability to use data to drive daily performance optimizations.
- Strong quantitative and analytical skills proficient in working with large data sets using Excel or Google Sheets.
- Comfortable working with large data sets skilled in Excel / Google Sheets
- Detail-oriented able to find efficiencies and opportunities across multiple data sources
- Familiar with the fast-paced demanding and analytical environment
- A positive mindset towards challenges and new opportunities
You have...
- A bachelors degree with a strong academic record and proven relevant experience in a performance marketing or highly commercial role.
- 4-5 years of experience in Paid Search either from an agency or client-side role
- Knowledge of Paid Search bidding targeting and optimization.
- Familiarity with tag management & app tracking setup and troubleshooting is a plus.
- Experience working with performance marketing metrics and platform reporting.
- Strong analytical ability and problem-solving skills. Able to use data to optimize day-to-day performance.
- Strong organizational skills and project management ability
- Google and Bing Ads certified
Youll get
- Competitive salary 401k with company match that vests immediately upon participation and company equity plan based on role
- Generous PTO including sabbatical and parental leave of up to 16 weeks
- Comprehensive health and wellness benefits with options at $0 monthly effective first day of employment
- Tuition reimbursement for continuing education (upon 2 years of service)
- Up to 85% discount on subscriptions to HelloFresh meal plans (HelloFresh Green Chef Everyplate and Factor)
- Access to Employee Resource Groups that are open to all employees including those pertaining to BIPOC women veterans parents and LGBTQ
- Inclusive collaborative and dynamic work environment within a fast-paced mission-driven company that is disrupting the traditional food supply chain
This job description is intended to provide a general overview of the responsibilities. However the Company reserves the right to adjust modify or reassign work tasks and responsibilities as needed to meet changing business needs operational requirements or other factors.
Required Experience:
Manager
Employment Type
Full Time
