Senior CRM Manager

So were looking for a Senior CRM Manager to join our CRM team and lead CRM strategy and implementation for our Key Customer segments.  The Sr. CRM Manager will own shape and deliver an effective communications strategy for Wises customers: from engaging and exciting product launches to testing and building our lifecycle communications. 

The role will be based in London and will deliver best-in-class customer communications. The role will report into the London CRM team and follow the processes and practices agreed within the CRM team. 

CRM at Wise is about making sure we develop the best global and regional lifecycle communications as well as keeping up with demand from other sides of the business. 

Were problem solvers - we work with our Product Marketing Tech Analytics UX Research and Product Marketing teams to define and execute the strategy for product and marketing customer comms across multiple channels (email push notifications in-app messages).

This role is ideal for candidates with mid-level experience who are passionate about driving product adoption and brand awareness. If you have Liquid and SQL experience and know how to use Braze this is an added bonus but its by no means required.

Your Mission:

• As an individual contributor you will excel in both strategic planning and hands-on execution for our Key Customers through CRM channels.
• Develop and manage our Key Customers CRM strategy including customer lifecycle management segmentation and engagement initiatives. This role involves collaborating closely with Partnerships & Affiliates and Referrals teams to implement strategic approaches for these two important areas. 
• Manage internal technical and non-technical stakeholder communication (Product Managers UX Researchers Designers Copywriters Engineers Analysts Product Marketing Managers etc.)
• Utilise data-driven insights to segment our customers effectively ensuring that each segment receives tailored and relevant communication and offerings.
• Design and implement effective customer lifecycle management strategies to drive long-term engagement and loyalty through continuous optimisation.
• Analyse campaign performance and use data and insights to identify and implement opportunities for increasing engagement and conversion rates at all stages of the customers lifecycle journey.
• Manage the customer database health with a focus on retention and engagement: make sure all comms are in line with CRM best practices compliance requirements through appropriate channels and without errors.
• Responsible for email calendar management deliverability and monthly reporting.
• Implement the localisation process for Wises international campaigns
• Maintain and implement a clear A/B testing plan.

Qualifications :

• Senior level experience in a CRM role with strong focus on segmentation lifecycle management and stakeholder engagement 
• Comfortable working with different departments and senior stakeholders. You can build relationships and alignment but are not afraid to push ahead on your vision.
• Strong track record of successful cross-channel (email push in-app messages etc.) lifecycle comms.
• End-to-end planning development and execution of large-scale engaging lifecycle campaigns.
• Customer-first attitude: can demonstrate ability to put yourself in customer shoes and have a deep understanding of customer segmentation.
• Excellent verbal and written communication skills and strive to have a customer-first mindset.
• Self-starter and impact-driven: you enjoy taking ownership of projects with limited oversight. You thrive more on autonomy than structure. Youre not afraid to take responsibility and ownership of your work. You come ready equipped with perseverance. 
• Technically-savvy with a creative eye. Youre comfortable with technical matters but you also care about how your comms look and what message you send to your customers. 
• Quick learner and problem solver with a strong analytical mindset and eager to learn and develop with a passion for using data to improve campaign performance.

Desirable:

• Experience in a product-driven environment
• Competency in coding HTML CSS and Shopify Liquid. 
• Experience using SQL and other analytical tools (Looker GA MixPanel etc.) 
• Experience using Braze or similar cross-channel marketing platforms.
• Experience working in an international organisation.

Additional Information :

For everyone everywhere. Were people building money without borders  without judgement or prejudice too. We believe teams are strongest when they are diverse equitable and inclusive.

Were proud to have a truly international team and we celebrate our differences.
Inclusive teams help us live our values and make sure every Wiser feels respected empowered to contribute towards our mission and able to progress in their careers.

If you want to find out more about what its like to work at Wise visit .

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Remote Work :

No

Employment Type :

Full-time