Senior Manager of Creative

The Senior Manager Creative is a senior leadership role responsible for the strategic vision direction and execution of all brand creative at Batteries Plus. This executive-level position leads the development of breakthrough creative that drives business growth builds brand equity and enhances the customer experience across all marketing channels and business units. A key leader within the Marketing organization the Senior Manager partners with executive stakeholders business unit leaders and external agency teams to elevate the brands visual identity and voice in the market.

This role requires a visionary thinker with deep experience in brand storytelling omnichannel marketing and team leadership capable of inspiring creativity while delivering results. The Senior Manager Creative is a key voice in shaping the brands evolution and future-facing customer engagement strategies.

Essential Duties and Responsibilities

Creative Strategy & Brand Stewardship

• Own and evolve the holistic creative vision and brand expression across all touchpoints ensuring consistency and clarity of message and design.
• Serve as a key strategic partner to senior leadership in aligning creative direction with enterprise-wide business goals and consumer insights.
• Lead the creative interpretation and execution of corporate initiatives national campaigns and brand transformations.
• Oversee the integration of innovation and emerging technology (e.g. AI automation interactive content) into the creative process to increase impact and efficiency.

Integrated Campaign Design

• Direct the concepting and development of best-in-class creative campaigns that span across digital social video retail out-of-home and traditional media.
• Champion data-driven storytelling that connects emotionally and rationally with target audiences across consumer and B2B segments.
• Ensure all creative output aligns with marketing strategy drives measurable outcomes and is optimized for diverse platforms.

Creative Team Leadership

• Lead mentor and develop a high-performing in-house creative team and agency partners to deliver exceptional work under tight timelines and shifting priorities.
• Build and manage an agile scalable creative infrastructure that can meet the growing demands of the business.
• Foster a culture of innovation inclusion accountability and continuous improvement within the creative function.

Operational Excellence and Cross-Functional Influence

• Collaborate with cross-functional teams-Digital Retail Commercial eCommerce and Franchise-to ensure creative alignment and execution across all consumer and partner touchpoints.
• Oversee creative resource planning budgeting and prioritization to ensure high-impact delivery within scope and timeline.
• Establish clear workflows creative review structures and success metrics that optimize speed quality and collaboration across departments.

Core Leadership Competencies

• Executive Presence: Communicates with clarity and confidence at all levels including the C-suite. Can influence decisions and align stakeholders around a shared creative vision.
• Visionary Leadership: Translates long-term brand aspirations into short- and mid-term creative initiatives that inspire teams and drive transformation.
• Strategic Decision-Making: Balances creative instincts with business acumen using data research and experience to guide decisions.
• Customer & Market Focus: Deep understanding of omnichannel customer journeys and how to tailor creative to drive awareness engagement and conversion.
• Innovation & Change Agility: Leads creative innovation with a forward-thinking approach. Comfortable navigating ambiguity and driving change.
• Talent Development: Builds and retains high-caliber creative talent; champions diversity of thought and background.
• Operational Discipline: Drives results through strong process design project management and resource allocation.

Education and Experience

• Bachelors degree in Marketing Advertising Communications or a related field required. An advanced degree is a plus.
• 10 years of creative leadership experience including 5 years managing and scaling high-performing creative teams in a fast-paced environment.
• Proven track record of building iconic brand campaigns and experiences across traditional and digital platforms.
• Deep knowledge of brand strategy design principles and integrated marketing best practices.
• Proficient in creative software (Adobe Creative Suite) collaboration tools (Google Workspace Microsoft Office) and project management platforms (e.g. Asana).
• Highly organized resourceful and effective in managing complex projects with competing priorities.

Physical Requirements / Work Environment

The physical demands required to perform the essential responsibilities of this position are as follows. Reasonable accommodations if necessary and/or as required by law will be made available.

• Regularly required to sit use hands talk and hear; occasionally required to lift up to 15 pounds.
• Close vision is required for computer and document work.
• Frequent use of computers and standard office equipment.
• Primarily office-based with flexibility to work remotely as needed.
• Occasional travel (<10%) for key meetings or conferences.

Affirmative Action / EEO Statement

Batteries Plus is an Equal Opportunity Employer. We are committed to creating an inclusive environment for all associates and applicants. We consider all qualified applicants without regard to race color religion sex sexual orientation gender identity or expression national origin age disability veteran status marital status genetic information or any other legally protected status.

Required Experience:

Senior Manager